29th November, 2019
Travel merchants can't apply the so-called "airport security" approach for screening every transaction.
Rather there is a need to identify astute options to ensure the booking flow isn't unduly disrupted for legitimate shoppers. Companies have to leverage a shopper's fraud and risk score in order to ensure UX and fraud prevention aren't at odds with each other.
This way they can take a vital step towards seamless plus secure ecommerce.