4th October, 2109
The aspects that make mobile commerce attractive and convenient for consumers also result in complex hurdles for merchants when it comes to keeping a tab on fraud and authenticating mobile orders.
Fraudsters have been targeting mobile commerce owing to the fact a majority of businesses generally don’t differentiate between mobile and web-based transactions. What it essentially means that merchants need to be spot on with what is relevant for evaluation – rather than considering cellular IP addresses as unique identifiers, watch out for unique identification number associated with such devices; a new Wi-fi network doesn’t necessarily mean that the order is fraudulent etc.
Mobile experience is resulting in a richer set of data, and it is imperative for travel e-commerce players to focus on the right data points to deal with mobile commerce fraud, says Kevin Lee, Trust & Safety Architect, Sift.
Last minute mobile orders or even any conversion from mobile devices needs to be viewed as a testimony of appropriate experience being delivered. More importantly, the risk team or the one that is looking into the acceptance rate, they need to evaluate how that transaction came to be, from which channel and also the related user data, recommends Lee.
In this video, Lee spoke about mobile authentication and ensuring the acceptance rate doesn’t take a beating.