Ai Video: Evaluating emotional engagement in loyalty

30th January, 2020

A range of KPIs are being explored when it comes to emotional engagement with a loyalty program.

Some areas that are being explored are:

  • How are favourite brands described by loyal customers?
  • What sort of qualities of positive human relationships brands need to emulate?
  • How can new data models incorporate information about these valid questions?

Ai's Ritesh Gupta recently spoke to Piotr Kozlowski, Vice President Consulting, Services Sector, Airline/Travel Loyalty at Comarch about the same.

 

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