Ai Video: Banking on exclusivity and experiential benefits for loyalty

14th January, 2020

Exclusive rewards, personalized access, a distinguished experience... such initiatives, as indicated by studies, are driving customer loyalty.

It is vital for airlines to focus on the human and digital moments that matter most along the customer journey, rather than just the transactional aspect in order to sustain loyalty.

Scott Robinson, VP of Loyalty Design and Strategy, Bond Brand Loyalty spoke about the same.

By  Ritesh Gupta

 

Ai’s new 2020 conference dates:

http://www.airlineinformation.org/upcoming-events2/370-2020-conference-dates.html

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