Email - a vital data source

First Published on 13th January, 2017

 

Each email address is a unique identifier, and can pave way for creation of targeted profile and personalisation, says Dwight Sholes, Senior Consultant, Travel and Hospitality, Return Path.

Email can result in winning over micro-moments, an aspect that is so crucial today in the fragmented travel planning and buying journey.

From online and offline receipts to travel itineraries and brand preferences, the inbox is becoming a go-to source for business intelligence. In fact, email today offers value beyond marketing. 

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