Email - a vital data source

First Published on 13th January, 2017

 

Each email address is a unique identifier, and can pave way for creation of targeted profile and personalisation, says Dwight Sholes, Senior Consultant, Travel and Hospitality, Return Path.

Email can result in winning over micro-moments, an aspect that is so crucial today in the fragmented travel planning and buying journey.

From online and offline receipts to travel itineraries and brand preferences, the inbox is becoming a go-to source for business intelligence. In fact, email today offers value beyond marketing. 

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Editorial: How is Sabre placed today with “rapid of evolution” of IT offerings? +

    First Published on 21st August, 2017 Ai Editorial: “Any competition is good. We are the leaders, we are the innovators, we continue to invest significantly to maintain and expand our Read More
  • Ai Editorial: Trapped in risk-averse fraud strategy? Stop focusing only on rules-based approach! +

    First Published on 18th August, 2017 Ai Editorial: Airlines need to be realistic about the flaws and limitations of the rules-based systems - mainly on their hindrances to scalability and restrictions Read More
  • Ai Editorial: Knowing a passenger inside out – the journey has just started +

    First Published on 16th August, 2017 Ai Editorial: It is the dream of every marketer to have a rich set of customer data that is consistently available at every touchpoint. Read More
  • 1
  • 2
  • 3
  • 4
  • 5