Email - a vital data source

First Published on 13th January, 2017

 

Each email address is a unique identifier, and can pave way for creation of targeted profile and personalisation, says Dwight Sholes, Senior Consultant, Travel and Hospitality, Return Path.

Email can result in winning over micro-moments, an aspect that is so crucial today in the fragmented travel planning and buying journey.

From online and offline receipts to travel itineraries and brand preferences, the inbox is becoming a go-to source for business intelligence. In fact, email today offers value beyond marketing. 

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Editorial: Can airlines be an ally as a loyalty program operator? +

    First Published on 24th May, 2017 Ai Editorial: Airlines can improve on 5 counts when it comes to making their loyalty currency more valuable, writes Ai’s Ritesh Gupta   Are airline Read More
  • Ai Video: Gearing up for digital retail transformation +

    First Published on 22nd May, 2017 Shopping in today’s digital economy is increasingly becoming simpler, faster and frictionless. Customers expect the same fluency to stretch beyond the booking experience, too, Read More
  • Ai Video: Chatbots – finally taking off? +

    First Published on 18th May, 2017 Chabots, essentially an autonomous program designed to interact with users, are gradually gaining prominence. So how are chatbots delivering when it comes to one-to-one Read More
  • 1
  • 2
  • 3
  • 4
  • 5