Ai Video: Selling trip essentials and more, are airlines ready?

14th June, 2019

How are commerce strategies of airlines evolving, and what sort of expertise is required to sell more?

The fact that airlines are going beyond selling seats and air ancillaries, and even gearing up for today’s digital travel ecosystem is exciting. For example, the idea of counting on data to run a two-sided marketplace (running a platform and creating an ecosystem of retailers around it) or pushing a B2B business line via API exemplifies the same.

Also, going direct, for example, for selling vacation packages means airlines are competing with OTAs in the arena of customer acquisition. Offering relevant recommendations, crafting a superlative UX design, content/ pages, search optimization, paid advertising, email campaigns etc. demands solid preparation. “All of this (being a retailer) requires a different mindset (in comparison with just being operationally-focused),” says Iztok Franko, founder, Diggintravel

Franko, who was in London recently for Ai's Ancillary Merchandising Conference, spoke about:

  • Preparation needed for selling more
  • Being an OTA or a marketplace
  • Sending traffic to other sites/ platforms

 

By Ritesh Gupta

Check upcoming Ai Conferences dates or

Follow Ai on Twitter: @Ai_Connects_Us

 

 

Editorials

  • Ai Editorial: Focusing on agile transformation with a pragmatic approach +

    14th February, 2020 Ai Editorial: Airlines and even organizations from other sectors in their journey of agile transformation show common characteristics. Plus, there are common pitfalls and challenges to learn Read More
  • Ai Editorial: Airline offers and shopping, what’s there for shoppers? +

    11th February, 2020 Ai Editorial: It is imperative for airlines to assess how travel shoppers perceive the overall value while shopping via the indirect channel. This would improve once intermediaries Read More
  • Ai Editorial: 6 ways to improve voice-enabled travel shopping +

    6th February, 2020 Ai Editorial: Voice is the next frontier for travel e-commerce players and travel technology specialists. Voice technology has been around for a while, but still has a Read More
  • 1
  • 2
  • 3
  • 4
  • 5