Ai Video: Selling trip essentials and more, are airlines ready?

14th June, 2019

How are commerce strategies of airlines evolving, and what sort of expertise is required to sell more?

The fact that airlines are going beyond selling seats and air ancillaries, and even gearing up for today’s digital travel ecosystem is exciting. For example, the idea of counting on data to run a two-sided marketplace (running a platform and creating an ecosystem of retailers around it) or pushing a B2B business line via API exemplifies the same.

Also, going direct, for example, for selling vacation packages means airlines are competing with OTAs in the arena of customer acquisition. Offering relevant recommendations, crafting a superlative UX design, content/ pages, search optimization, paid advertising, email campaigns etc. demands solid preparation. “All of this (being a retailer) requires a different mindset (in comparison with just being operationally-focused),” says Iztok Franko, founder, Diggintravel

Franko, who was in London recently for Ai's Ancillary Merchandising Conference, spoke about:

  • Preparation needed for selling more
  • Being an OTA or a marketplace
  • Sending traffic to other sites/ platforms

 

By Ritesh Gupta

Check upcoming Ai Conferences dates or

Follow Ai on Twitter: @Ai_Connects_Us

 

 

Editorials

  • Ai Editorial: Working on apt approach to combat mobile commerce fraud +

    14th September, 2019 Ai Editorial: The behaviour of consumers when they shop via mobile and what makes such devices risky has to be ascertained. It is must to focus on Read More
  • Only 1 in 3 travel merchants expected to be SCA-ready: report +

    9th September, 2019 The travel industry at large isn’t ready for the implementation of Strong Customer Authentication (SCA), required for all online transactions in Europe from 14 September 2019.   Read More
  • Ai Video: Is the 21/20/20 target for NDC feasible? +

    5th September, 2019   IATA’s NDC standard is under constant scrutiny – how far it has come and how far it still has to go? This week, as shared by Read More
  • 1
  • 2
  • 3
  • 4
  • 5