First Published on 22nd May, 2018
Full service carriers have mainly focused on safety and operations for years. But it is time for them to be a part of a digital economy. Otherwise they would continue to get behind in the race of fulfilling customer expectations and being ready for modern commerce.
It is being acknowledged that airlines need to gear up for an entrepreneurial or innovation culture.
“Airlines need to embrace rapid learning cycles, experimenting, and empowering autonomous teams to innovate and validate at speed, says Bill McKimm, Business Development Director, Thoughtworks. “Airlines need to structure their talent pool, how they bring agile principles into their respective businesses and work out a plan to deviate from their current architecture to a targeted one over a period of time as per a roadmap.” This needs to be worked, even though business continuity and no “downtime” are critical factors while working on such a major transformation.
McKimm referred to the significance of being “agile” and how a prototype of a new offering is crafted with the least effort possible to be used for validated learning about customers. An agile development team works on such minimum viable product to a subdivision of their users to test a new idea, to garner data and doing so learn from the whole exercise. Also, the chosen architecture paves way for the development team to deliver rapidly. Also there is a provision to leave endpoints as an API that will be consumed by other apps. As for making the most of 3rd party offerings, the adaptive platform with API interface helps in getting associated with start-ups, innovators etc. in a flexible manner.
Hear from experts and assess the journey of airlines at the upcoming Mega Event Asia-Pacific (Ancillary, Loyalty and Co-Brand Conferences) to be held in Bangkok, Thailand (28-30 August, 2018).
Follow Ai on Twitter: @Ai_Connects_Us