First Published on 3rd May, 2018
It is imperative for airlines to refine their commerce expertise in order to come up with tailored offers for travellers. The requisite capabilities need to embody proficiency in revenue management, dynamic pricing, merchandising etc. and deliver on several counts be it for upselling ancillary services across a passenger’s journey or controlling offers across all the channels.
Airlines have been attempting to optimize the order value per passenger depending upon parameters such as travellers’ location, frequency of their trips etc. There have been concerns pertaining to what is limiting such exercise, for instance, is it data silos that inhibits the single view of the customer and this in turn restricts the ability to fully understand the intent of travellers? What about privacy violations and wrong end user identification? How are modern e-commerce platforms facilitating this?
Ai’s Ritesh Gupta spoke to PROS’ Regional VP – Travel, EMEA, Gary Mayger about the current status of personalized pricing.