First Published on 4th August, 2017
Travel companies can now count upon cloud-based XML API analysis that helps them in near real-time to understand inbound and outbound shopping traffic from the booking platform. Such cloud-based offerings are useful even for those e-commerce players whose data volumes do not justify major investment in infrastructure and skilled analysts, says Jonathan Boffey, Business Development Director at Triometric. So travel suppliers can access key operational metrics and count on data-driven methodology to improve upon the same.
“The objective is to make data accessible to smaller and specialised travel companies with less data volume, a wealth of shopping analysis to help them thrive in this competitive and margin sensitive business.”
Suppliers can assess areas like product fit, product availability (evaluating product issues, ensuring that inbound availability searches are being correctly returned), look to book ratios, market trends and buying behaviour as it happens, track bookings in terms of volume, product type and transaction value, gain an insight into the performance of the indirect distribution partners, what to change if performance isn’t up to the mark etc.
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