First Published on 9th May, 2017
“Technology’s role is to enable the business. Technology is reaching a point where it will enable new capabilities for the business (airlines) to deliver (to) their customers (a better offering, a better service),” says Malachi Faughnan, Chief Information Officer, Datalex.
It is vital for airlines to assess how IATA’s NDC XML standard can pave way for customer-centricity, and how they can capitalize on the proficiency of API-led architecture, microservices (with a microservices-based architecture, services are built around business capabilities, systems are broken into multiple services, it allows for frequent changes without affecting the entire system and continuous delivery is enabled) etc. Airlines need to move on swiftly, as passenger experience isn’t up to the mark as of today, and dig deep to assess what’s the apt technology set up for today’s “tech-dependent” passengers.
As Malachi says, “Competitive advantage will only flow to those that see and act on a shift first,” let’s see how traditional carriers evolve, and count on technology to deliver a superlative experience.
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