Ai Video: Counting on unusual data for loyalty

First Published on 3rd April, 2017

 

Counting on unusual data for loyalty

Airlines are trying to dig deep to ascertain what a loyal member “looks like as a consumer”. This means airlines are ready to go beyond their own purchasing funnel. The U. S.-based airline, Allegiant, is a prime of example of this.

Allegiant’s relationship with their customers tends to be once-a-year when they take their vacation. The airline is keen on tracking the non-travel phase (51 weeks) as much as it can. Allegiant introduced its loyalty program in September last year. The plan is to assess the non-travel phase behavior and interweave this with the day-to-day lifestyle of travellers – gas stations, grocery stores etc., making Allegiant brand part of those transactions. “So as customers go about mundane transactions, they day-dream about their next travel and destination,” said Brian Davis, VP Marketing and Sales, Allegiant.

Data, from all sources including unusual datasets, and emanating insights is what one is after.

Follow Ai on Twitter: @Ai_Connects_Us

 

 

Editorials

  • Ai Editorial: “Where is Palma de Mallorca?” the airline doesn’t know, Google knows it! +

    First Published on 25th April, 2017 By Ritesh Gupta, in Palma de Mallorca   The tag of “laggards”  isn’t a nice one, but airlines aren’t willing to move on. Whatever Read More
  • Executive Interview: JR Technologies’ Ryan Harris on what is impeding “transformation” +

    First Published on 24th April, 2017 Airlines need to look at several areas, including the organizational impact, IT, issues associated with access to data and their innate nature to detest Read More
  • Ai Editorial: Cart abandonment email is evolving, are you? +

    First published on 20th April, 2017 Ai Editorial: Automation, personalisation and data-driven marketing in addition to certain basics such as content and timing are lending a new dimension to the Read More
  • 1
  • 2
  • 3
  • 4
  • 5