Ai Video: Counting on unusual data for loyalty

First Published on 3rd April, 2017

 

Counting on unusual data for loyalty

 

Airlines are trying to dig deep to ascertain what a loyal member “looks like as a consumer”. This means airlines are ready to go beyond their own purchasing funnel. The U. S.-based airline, Allegiant, is a prime of example of this.

Allegiant’s relationship with their customers tends to be once-a-year when they take their vacation. The airline is keen on tracking the non-travel phase (51 weeks) as much as it can. Allegiant introduced its loyalty program in September last year. The plan is to assess the non-travel phase behavior and interweave this with the day-to-day lifestyle of travellers – gas stations, grocery stores etc., making Allegiant brand part of those transactions. “So as customers go about mundane transactions, they day-dream about their next travel and destination,” said Brian Davis, VP Marketing and Sales, Allegiant.

Data, from all sources including unusual datasets, and emanating insights is what one is after.

Follow Ai on Twitter: @Ai_Connects_Us

 

 

Editorials

  • Ai Editorial: Friendly fraud – a battle that still isn’t easy for airlines to cope up with +

    First Published on 17th November, 2017 Ai Editorial: Airlines continue to struggle to avert the danger of friendly fraud. There are new developments, ones related to machine learning and biometric Read More
  • Ai Editorial: Assessing building blocks for becoming a platform-enabled retailer +

    First Published on 14th November, 2017 It is imperative for airlines to be in as many winning digitally connected ecosystems as possible, while protecting their value add. Either you will Read More
  • Ai Video: Is being process-centric really a hindrance to being a retailer? +

    First Published on 7th November, 2017   Operations and safety have always been high on the agenda of those running an airline. In this context, if airlines have rather been Read More
  • 1
  • 2
  • 3
  • 4
  • 5