Wednesday 15th of July 2020, 3pm British Time
Roundtable with For Good Causes Founder, Crispin Rogers
The current times have left many companies in chaos. Sales are down. Staff are furloughed. Customers are disengaged and therefore at risk of being less loyal going forward. Whilst management may be focussing on survival of the business, rather than long-term vision. At the same time brands, and particularly their loyalty programs, need to to continue to connect with customers, many of whom face similar difficult circumstances. How do you do that in the face of all these head winds?
Join us and Crispin Rogers of For Good Causes to discuss how to leverage the opportunities of working with the charity sector to drive the positive emotional engagement that will sustain and build customer relationships and loyalty in these challenging times.
Meet Our Host:
Crispin Rogers is the founder and CEO of For Good Causes , which turns loyalty points, mile or cashbacks in to financial donations for chartities of the consumer's choice, Before this, Crispin has served many senior loyalty roles including retail innovations manager at Shell and Director of targeted marketing solutions at Visa Europe.
Meet Our Emcee:
Madeleine Anderson has been the Executive Chair of Ai Events' conferences in 2019 and 2020. She ran British Airways' Executive Club and has done work for many other airlines from Jet2.com to Emirates, as well as for hotel brands and retailers, including launching their co-branded credit cards. She will bring this roundtable decades of experience in loyalty marketing.