Submissions Now Open! - Mega Awards 2019

Date: 30 Oct 2019    Location: Tampa, Florida    Delegates: 300+

Photo: Sinead Finn, Mega Awards Judge collecting an award at last year's event on behalf of a winner




The Mega Awards are presented each year to recognize excellence in travel Loyalty, Ancillary Revenue Generation/Merchandising & Co-Brand Cards. Mega Award nominations are now open to all airlines, hotels, travel companies, travel co-brand card issuers and their vendors. It is free to enter for any of the following 3 categories (Note: If you have questions about entering for a Mega Award, please visit the "Frequently Asked Questions (FAQ) tab at the top of this webpage):

Mega Award for Loyalty

Mega Award for Ancillary Revenue Merchandising

Mega Award for Co-Brands

The closing date for entries is Monday, October 21st 2019.

If you want to see a sample of what information you need to enter in Word format please click here and to see it in PDF format click here

The 2019 Mega Awards will be presented on the evening of Wednesday 30th October 2019 at the Mega Event in a ceremony sponsored by Avis-Budget Group. To attend this ceremony, please register for the 2019 Mega Event.

Photo: Don CeSar Hotel, St. Petersburg Beach, Florida

Event Location & Hotel Venue:
3400 Gulf Blvd, St Pete Beach, FL 33706
Phone: + (727) 360-1881

Sleeping rooms at the group rate of $199 plus tax is available by clicking on the "Book Now" button above.

Conference Agenda Thumbnail Outline for your hotel booking:
Tuesday, October 29th, 2019: 14:00-17:00 - Pre-Event Sessions and 17:30-19.00 - Welcome Reception.
Wednesday, October 30th, 2019: 08:00-20:00 Conference Sessions & Evening Reception.
Thursday, October 31st: 08:00-12:30 Conference Sessions

Photo: Sleeping room at the Don CeSar

Photo: Don Cesar Hotel - venue of the 2019 Mega Event

Mega Event 2019 is being held at the wonderful Don Cesar Hotel in St Pete's Beach near Tampa, Florida. Mega Event is the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It is aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2019 theme is Engage, Experience and Execute.

Mega Event will offer three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising & 3) Co-Brand Conference, as well as the 2019 Mega Awards sponsored by Avis-Budget Group, recognising excellence in these areas.

Click here to visit the complete Mega Event 2019 website.

Photo: Nicholas Ghattas of United Networks receiving his Mega Award from Kevin O'Shaughnessy, CEO, Indigo



How do I enter?

Entry is free-of-charge. Click on the links below for the category for which you wish to enter. After opening the links for which you wish to enter, complete the forms and then submit them. You will then receive an email once your submission has been received.  If you do not get the email (and it hasn't been caught in your SPAM folder) please get in touch with us as it means your submission has not been received. If you want to see a sample of what information you need to enter in Word format please click here and to see it in PDF format click here.

What categories may I enter for?

Choose the one you think is most appropriate. If in doubt please email us to ask. Most loyalty programs and initiatives are distinct from either co-brand/ancillary/merchandising, but there are some overlaps.

What's new for 2019?

The Mega Awards are to recognise excellence in three areas covered by the Mega Event. These are Loyalty, Ancillary Revenue Generation & Merchandising and Co-brand Cards. This year there is one award per category and you can enter if you or your company has introduced new products or services during the year that you feel would be worthy of recognition. These can be innovations like the wifi app from United Networks or the a marketing campaign like AirAsia Big's "Final Call Sale" in the co-brand category. Another previous winner, Caesars Entertainment won for their "Total Social Rewards" in the loyalty area. You can check out previous winners by clicking here.

What are the judges looking for?

The judges are looking for products and services that have been introduced in the year leading up to October 2019. These can be totally new innovations, upgrades to existing products or a new approach to doing business in any of the areas of covered by the awards (Loyalty, Ancillary/Merchandising and Co-brands.) It could be a highly successful marketing campaign - either direct to consumers, the trade or even internal staff awareness/training. The judges are looking for solid, hard facts/results to back up the entry, so that the winners are recognised as truly excelling in their category.

What is the closing date for entries?

Closing date for entries is midnight Eastern Daylight Time on Friday 14th of October 2019.

Can I submit a written entry?

You must enter via the online forms below. We don't accept emailed entries.

What information do I need to complete an entry?

The entry forms are very straight foward. You need to provide some basic information about who is submitting the entry and which company you are nominating. You then need to provide information about the entry, along with supporting evidence as to why it should win. You may nominate your own company or another company you feel deserving of a Mega Award. If you want to see a sample of what information you need to enter in Word format please click here and to see it in PDF format click here

Who is on the judging panel?

Check out the tab on this website for "Judging Academy" to see who this year's judges are.

How do the judges decide?

Each category (Loyalty, Ancillary Revenue/Merchandising and Co-Brands) has a Chief Judge who will provide a shortlist of three entries for the judging panel. Judges are looking for hard facts to support the entry and award points based soley on your submission. They award 1 point for the entry they think is the best, 2 for the 2nd best and 3 for the third. The winning entry is the one with the lowest number of votes. In the event of a tie, the Chief Judge has the deciding vote. 

Who is given the winners trophy?

If you submit an entry on behalf of a client, then it is your client that will be awarded the trophy. However, if you enter in your own company name to be recognised for work that may have been delivered for a client, then the winners trophy will be awarded to you and not your client.  There are additional related details on the actual entry form.

When will the awards be presented and how do I attend them?
The Mega Awards will be presented on the evening of Wednesday the 30th of October, 2019 at a ceremony sponsored by Avis-Budget Group at the 2019 Mega Event. Entry to the awards is part of the a delegate pass to Mega Event 2019 and you can register for the 2019 Mega Event here.

Where can I enter?
You can enter via these links below:

Mega Award for Loyalty

Mega Award for Ancillary Revenue Merchandising

Mega Award for Co-Brands


The 2019 Mega Awards are to be judged by a panel of experts with extensive experience in co-brands, loyalty and ancillary/merchandising. The Chief Judge is Madeleine Anderson who is also the Mega Event Chairman and she will review all the submissions.  From those, she will select the top three entries for final judging. Madeleine brings extensive airline experience and travel experience both working for and consulting to many big names in the industry. From co-brands at British Airways to other big name brands as well as a comprehensive loyalty background, along with her experience of putting together 2019's Mega Event agenda Madeleine has an eye for innovation!

Co-Brand Award Judges:

  • Seth Kaplan is an aviation journalist and author of Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era. He worked as a newspaper and television reporter covering aviation and travel. As managing partner and founding editor of Airline Weekly he became a globally recognized airline expert with frequent TV and print appearances.  An expert on airline profitability, which co-brands are a key component of, he is a new addition to this year's judging line up

  • Lance Blockley is a seasoned consultant with extensive experience in the co-brand card market. Instrumental in helping Qantas revamp its portfolio of cards in the Australian market, he brings a detailed knowledge of what makes for a successful (and profitable) co-brand porfolio

Loyalty Award Judges:

  • Ursula Silling has had held senior executive positions with the Lufthansa Group, British Airways, Virgin Express, Brussels Airlines, the TUI group and Aerosvit Ukrainian Airlines. Customers, loyalty and ancillary revenues have always been a focus. She introduced the concept of frequent buyer versus frequent traveller when merging the loyalty programs of Virgin Express & SN Brussels Airlines. In 2010 she founded the boutique consultancy, trend watch and interim management company XXL Solutions - do things differently helping organisations to succeed in the digital age
  • Earl Quenzel an Industry Veteran and former head of Continental OnePass, Earl not only brings his vast airline loyalty experience to the judging panel but is also smack up to date in the digital field.  As a partner in Qenzel & Associates he leads the team in branding, advertising, websites and every digital for his cutting edge agency

Ancillary Revenue Merchandising Award Judges:

  • Iztok Franko is passionate about digital marketing and e-commerce, with more than 10 years of experience as a CMO and CIO in airline, travel and multinational companies. He works as a strategic digital marketing and ecommerce consultant for global online airline and travel brands. He is a founder of, content platform for smarter travel marketing
  • Sinead Finn is former Director of Commercial Revenue at Ryanair and showed the rest of the industry how to do Ancillary Revenue and fees! Sinead now runs affinnity and brings broad commercial and practical experience of ancillary and technology deployment to our panel of judges

Award nominations are open to all airlines, hotels, travel companies, travel co-brand issuers & their vendors. The competition has three categories and entries can be submitted in more than one:

Mega Award for Loyalty

Mega Award for Ancillary Revenue Merchandising

Mega Award for Co-Brands

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