Brands working together to deliver a First Class Customer Experience - Co-Brand and Travel Rewards Conference

Date: 03 Jun 2019 - 05 Jun 2019    Location: Philadelphia (Wilmington), USA    Delegates: 100+

Photo: Wilmington, venue for the 2018 Co-Brand & Travel Rewards Conference

Co-Brand & Travel Rewards 2019 is the 5th annual event dedicated to best practices for co-branding credit cards and for forging co-brand and travel reward-related relationships. The theme for 2019 is 'Engagement, Experience and Execution" from best practice in how to structure your co-brand and travel rewards program to innovative ways to drive card spend and the practicalities of delivering. With lessons from markets outside of North America and front-line experts sharing their insights, Co-Brand and Travel Rewards 2019 is a must attend!

Scroll down to see the Hot Topics, the complete agenda and to register for this event.

How to Structure your Co-Brand Relationship - joint venture, risk and profit sharing,  or, set up your own bank?
Meta Search for Co-Brands - does this drive higher card uptake or an layer in unnecessary cost?
Travel Reward Cards - delivering travel in a non-airline miles/hotel points world, e.g. grocery.  How, why, when and where does this work more effectively?
GDPR - one year on, what these EU regulations mean and how not fall foul of them - even in North America
Smart Contracts - what they are and are these relevant for co-brands?
Best Practice in Customer Sign up- what's your customer experience like?  Can you improve it and make it more customer friendly?
Social Media - how to use it cost effectively to engage with your customers
Spend Analytics - card data is a big data.  Are you using it well to drive growth in card acquisition and spend?
Mileage & Points Inflation - insights in to mileage economics and how they can impact profitability 
Blockchain Potential Use Cases - blockchain is being used more and more for on-boarding partners.  Is there a co-brand use case?
Loyalty Fraud & Account Takeover - why you need to know that loyalty fraud can impact your brand
Paypal, Wallets and Mobile - where does your co-brand card sit when it is behind these fast growing payment methods?

Earl Reduced Registration from $699 (Merchants with a co-branded card) and $1,249 (Vendors) is available until Friday, May 24th, 2019 for payment by credit card. Note: $100 additional for payment by bank transfer or check.

Pre-Day- Monday, June 3rd, 2019

3:00pm - 6:00pm
Pre-Conference MasterClass (Optional)

6:00pm - 9:00pm:
Welcome Reception

Day 1- Tuesday, June 4th, 2019

8:00am - 9:00am:
Registration, Breakfast & Networking

9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Madeleine Anderson, Executive Chairman, Co-Brand & Travel Rewards Conference 2019

9:10am - 9:40am:
As brands work together to deliver a 1st class customer experience, do customers still value their co-brands?
• Joe DeNardi, Managing Director, Stifel

9:40am - 10:10am:
Regulations: what to watch out for in the US, including PSD2, GDPR, SCA and CCPA

10:10am - 10:40am:
The Blockchain myth: What to really expect from blockchain advances in the card issuing industries
• Thom Kozik, Chief Commercial Officer, Loyyal

10:40am -11:20am:
Coffee Break & Networking

11:20am - 11:50am:
The reality of rising consumer expectations: Why co-brand partnerships need to reimagine their role across the entire travel ribbon
• Aaron Dauphinee, Customer Engagement & Loyalty Consultant, Bond Brand Loyalty

11:50am - 12:30pm:
Panel Discussion: Driving partnership alignment through the negotiation/contracting process

• Crystal Kaldjob, Associate, Morrison & Foerster

• Trevor Salter, Associate, Morrison & Foerster
• Marc Berman, Senior Consultant, Kobie Marketing
• Dave Canty, Founder & Principal, GenZLoyalty

12:30pm - 2:00pm:
Lunch & Networking

2:00pm - 2:40pm:
Panel Discussion: Expanding the role of partner acquisition

• Madeleine Anderson, Director, Company Evolution

• Göksel Manav, Marketing Manager, Turkish Airlines
• Driss Belmadani, Manager Loyalty Partnerships, JetBlue Airways
• Jason Ware, former Assistant Vice President CRM & Loyalty, L’Oreal Paris
• Janee Wilson-Key, Director US Cobrand Credit Card Program, IHG

2:40pm - 3:05pm:
Innovation in co-brand credit card marketing
• Andrew Davidson, SVP Chief Insights Officer, MINTEL

3:05pm - 3:30pm:
Innovations in product design
• Chip Baker, Managing Partner, Summit Path Partners

3:30pm - 4:10pm:
Coffee Break & Networking

4:10pm - 4:35pm:
Building tomorrow’s co-brand cardholders through installment plans
• Rob Borden, Vice President Commercial, Uplift & airline client

4:35pm - 5:00pm:
Beyond co-brands and points transfers: Strategies for travel brands to drive revenue and create customer value together
• Kyle Armstrong, CEO, Ascenda & airline client

5:00pm - 5:30pm:
Networking Reception together with Champagne Toast

6:00pm - 9:00pm:
4th Annual Offsite Party sponsored by Elite Marketing Group

Day 2- Wednesday, June 5th, 2019

8:30am - 9:30am:
Breakfast & Networking

9:30am - 10:00am:
View from the front line
• Airline client, interviewed by
• Chip Baker, Managing Partner, Summit Path Partners

10:00am - 10:30am:
Brands delivering 1st class customer experience
• Dara Giammalva, VP Marketing, Elite Marketing Group

10:30am - 11:10am:
Coffee Break & Networking

11:10am - 11:40pm:
Smart Contracts 101: Peer to peer ecosystems for the travel industry
• Noah Marconi, CTO, Tag Innovation

11:40am - 12:00pm:
Closing Remarks
• Madeleine Anderson, Executive Chairman Co-Brand & Travel Rewards Conference Chairman 2019

Our Event Media Partner:

The biggest global network of over 35.000 fintech professionals and our experienced consultants they are able connect you to highly skilled people to boost your business performance.

To learn more about Payments & Cards Network, please visit:
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Photo: Hotel Du Pont, the "grande dame" of hotels in Wilmington

Event Location & Hotel Venue:

42 W 11th St, Wilmington, DE 19801
Phone: +1 (302) 594-3100

Sleeping rooms at the group rate of $179 per night (plus tax) by clicking on the "Book Now" image above

Conference Agenda Thumbnail Outline for your hotel booking:
Monday, May 20th, 2019 3:00pm-6:00pm - Pre-Event Sessions and 6:00pm-8.00pm - Welcome Reception.
Tuesday, May 21st, 2019: 08:00-20:00 Conference Sessions & Evening Reception.
Wednesday, May 22nd, 2019: 08:00-12:30 Conference Sessions

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. To find out more about sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo of Madeline Anderson

Ai Events is delighted to announce that Madeleine Anderson will once again be the 2019 Executive Chairman of the Co-Brand Conference. She'd be delighted to hear from you about speaking at this event, so please click here to complete the online speakers form and contact her.

Madeleine Anderson worked for British Airways for 10 years, including managing the British Airways Executive Club (UK). This was followed by three years working for Ernst & Young Management Consultancy, specialising in Loyalty across a number of sectors in Europe. Since 2002 Madeleine has worked as an independent consultant, holding a series of roles in Europe and the Far East. This has included launching a loyalty programme for and supporting the strategic development and launch of a co-brand credit card for Emirates Airline. She graduated from Loughborough University of Technology with a BSC (Hons) Management Sciences and Diploma of Industrial Studies. She has also received a Post Graduate Diploma of Business Administration from Lancaster University and a Diploma of Direct Marketing from the Direct Marketing Centre/Kingston University.

Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The following companies have already registered:

Aeromexico / Club Premier
Affinity Hub
Ai Events
American Express
Bank of America
Barclays US
Bloomberg News
Capital One
Commerce Bank
Company Evolution
CompoSecure Inc.
Data_Ware Digital Marketing & CRM Solutions
Elite Marketing Group
First Bankcard
ICF Next
Kobie Marketing
Loyalty by Travel and Transport
Morrison & Foerster LLP
National Mail Marketing
Points International
Radisson Hotels
Summit Path Partners
Tag Innovation
Turkish Airlines
Union Street Advisors
United Airlines
Uplift, Inc.
Wells Fargo
West Monroe Partners
Wyndham Hotels & Resorts