Digital strategies for the Co-brand Card Market - 4th Co-Brand Americas

Date: 21 May 2018 - 23 May 2018    Location: Wilmington, DE, USA    Delegates: 80+

Photo: Wilmington, venue for the 2018 Co-Brand Conference

Co-Brand 2018 is the 4th annual event dedicated to best practices for co-branding credit cards and for forging co-brand relationships. Join this event to discuss and shape the future of co-branded cards. This partnership-driven conference will also allow participants to meet industry stakeholders from the retail, travel, and financial services industries responsible for co-branded cards. Scroll down to see its agenda.

And, if you are interested in speaking at Co-Brand Conference, please click on the "Call For Speakers" tab and complete the online form. The Executive Chairman of the Co-Brand Conference, Madeleine Anderson, is looking forward to hearing from you!

Low-priced early registration by credit card of $699.00 USD (merchants & loyalty program operators) and $1,249.00 USD (vendors & financial services) is now available through Friday, May 18th. Note: Registration is $100 USD additional for payment by bank transfer.

Pre-Day- Monday, May 21st, 2018

6:00pm - 9:00pm:
Welcome Reception (Also Open for registration for this networking only session free-of-charge)

Day 1- Tuesday, May 22nd, 2018

8:00am - 9:00am:
Registration, Breakfast & Networking sponsored by Auriemma Consulting Group

9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Brett Whiton, Chief Operating Officer, Elite Marketing Group

9:10am - 9:40am:
Do Customers Still Value their Co-Brands?  In a Mobile Wallets, Alternative Form of Payments and Crypto Currency world, what are the implications?
• Joe DeNardi, Managing Director, Stifel

9:40am - 10:10am:
GDPR: What are the implications for you if you hold data in Europe?
• Kim Gerhardt, Partner, Edgar, Dunn & Company

10:10am - 10:40am:
In a Portfolio Moving World: What's the best way to RFP your co-brand and move your portfolio to a new provider?
• Crystal Kaldjob, Associate, Morrison & Foerster

10:40am -11:20am:
Coffee Break & Networking

11:20am - 11:50am:
Understanding digital identities and fraud in the co-brand industry
• Steve Lenderman, Fraud Operations Lead, PayPal

11:50am - 12:30pm:
Panel Session: Big Data, Analytics and Personalisation are common buzzwords:   Who is using them well in the co-brand world and what lessons can we learn?

• Michael Smith, Managing Partner, Ai Events

• Frank Reeuwijk, Financial Partnerships Senior Manager, KLM
• Thom Kozik, Chief Commercial Officer, Loyyal
• Jay Iannini, Business Development Executive, West Monroe Partners
• James McClain Jr, Segment Lead Partnership T&E, Barclaycard

12:30pm - 2:00pm:
Lunch & Networking sponsored by Morrison & Foerster

2:00pm - 3:00pm:
Panel Discussion:  Getting the Legals right:  Making sure you get all your agreements right

• Crystal Kaldjob, Associate, Morrison & Foerster

• Driss Belmadani, Manager Co-Brands and Loyalty Partnerships, jetBlue
• Trevor Salter, Associate, Morrison & Foerster
• Glen Trudel, Partner, Ballard Spahr
• Jay Iannini, Business Development Executive, West Monroe Partners

3:00pm - 3:30pm:
What the launch of the Uber, Starbucks (and other new non-travel) co-brands mean for your program: What are the lessons to be learned?
• Beth Wolff, Business Development Co-Brand, Visa
• Marc Berman, Principal Consultant, Kobie Marketing

3:30pm - 4:10pm:
Coffee Break & Networking

4:10pm - 5:00pm:
The Blockchain Session:  Everything you were afraid to ask about Blockchain as well as its potential implication for Co-Brands
• Thom Kozik, Chief Commercial Officer, Loyyal

5:00pm - 5:30pm:
Networking Reception together with Champagne Toast

6:00pm - 9:00pm:
3rd Annual Offsite Party sponsored by Elite Marketing Group

Day 2- Wednesday, May 23rd, 2018

8:30am - 9:30am:
Breakfast & Networking

9:30am - 10:00am:
What Will Happen if Interchange is Regulated in the USA?  Could lower rewards be on the agenda?
• Gary Leff, Author of “ View from the Wing”

10:00am - 10:30am:
Making your Rewards Offer Attractive to Drive Spend: How card linked offers add value to you co-brand card
Lars Holmquist, EVP Americas, Collinson Group

10:30am - 11:10am:
Coffee Break & Networking

11:10am - 12:00pm:
The Ideas Xchange:  A quick fire session of new innovations that could revolutionise the Co-Brand market

• Madeleine Anderson, Executive Chairman Co-Brand Americas 2018

• Liran Amrany, Co-founder & CEO, Debitize
• Bob Craig, Chief Digital Officer, Walletron
• Rob Borden, Vice President Commercial, Uplift

12:00pm - 12:15pm:
Closing Remarks & Audience Input for Co-Brand @ Mega Event:  Audience Input to shape the Agenda for Co-Brand @Mega
• Madeleine Anderson, Executive Chairman Co-Brand Americas 2018


Our Event Media Partner:

The biggest global network of over 35.000 fintech professionals and our experienced consultants they are able connect you to highly skilled people to boost your business performance.

To learn more about Payments & Cards Network, please visit:
To read all Magazine issues, please visit:
To sign up for the monthly magazine issue, please visit:

Photo: Hotel Du Pont, the "grande dame" of hotels in Wilmington

Event Location & Hotel Venue:

42 W 11th St, Wilmington, DE 19801
Phone: +1 (302) 594-3100

Sleeping rooms at the group rate of $179 per night (plus tax) by clicking on the "Book Now" image above

Conference Agenda Thumbnail Outline for your hotel booking:
Wednesday, October 31st, 2018: 14:00-17:00 - Pre-Event Sessions and 17:30-19.00 - Welcome Reception.
Thursday, November 1st, 2018: 08:00-20:00 Conference Sessions & Evening Reception.
Friday, November 2nd, 2018: 08:00-12:30 Conference Sessions

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. To find out more about sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The following companies have registered:

Ai Events
Air France-KLM
American Airlines
American Express
Auriemma Consulting Group
Ballard Spahr LLP
Bank of America
Capital One
Capri Enterprises
Club Premier
Collinson Group
Company Evolution
DC Partnerships
Edgar Dunn
The Enertainer
Entertainment Benefits Group
Elite Marketing Group
Goldman Sachs
Hawaiian Airlines
ICF Olson
Jet Privilege Private Limited
Knewsales Group
Kobie Marketing
Loyalty Fraud Prevention Association
The Mallett Group
Morrison & Foerster
Radisson Hotel Group
Royal Air Maroc
Sonesta Hotels
Spirit Airlines
UI Path-Robotic Process Automation
UMB Bank
UpLift, Inc.
West Monroe Partners
Wyndham Worldwide
...with many more expected soon!


Lead Sponsor