Using Digital to get ahead in ancillary & merchandising - Ancillary Merchandising Conference

Date: 09 Apr 2018 - 11 Apr 2018    Location: Edinburgh, Scotland    Delegates: 150+

Photo: Edinburgh, venue of the 12th Ancillary Merchandising Conference

STOP PRESS: Checkout the great list of companies which have registered to attend on the tab above and register to join them at a discount on/before Friday 23rd March.

The theme for the 12th Ancillary Merchandising Conference (AMC) is "Getting ahead in the Digital Age." Ancillary revenue and merchandising rescued the profitability of many airlines and travel retailers. Without the likes of baggage fees, margins of 10% and higher would not have been achieved. But, the airlines and travel companies that will get ahead in our new digital age will be the ones which invest both in generating more ancillary revenues and using those profits to deliver a better customer experience. From giving people more reasons to travel, to making the end-to-end journey an experience to remember, this is all made easier by our increasingly digital world. However, many in the travel industry are not well-placed to take advantage of what digital offers. The Ancillary Mechandising Conference will help you understand the opportunities in digital– from automated commerce to how to drive people to all of your products and services.

Register now to secure your place. Some of the 2018 Hot Topics to be covered are listed below and the complete conference agenda is available by clicking on the blue box below for "Agenda in PDF."

Disconted registration by credit card of $599.00 USD (airlines & hospitality/travel providers) and $1,099.00 USD (vendors & consultants) is available through Friday 23rd of March. Note: Registration is $100 USD additional for payment by bank transfer.

2018 Agenda & Hot Topics -
Getting Ahead in the Digital Age

♦ How Car Hire, Travel Insurance & Hotels - the “big three” - are making a come back as a source of ancillary revenue.
A-commerce – we’ve moved from e-commerce and m-commerce to Automated commerce. How can it add to the customer experience and optimise sales?
♦ Are you offering an end-to-end customer experience – to get people to engage with your brand, are you offering a experience that people can enjoy?  Is the Super PNR the answer?
Level 3 NDC – with many airlines shouting that they are level 3 NDC compliant, what is it and how does it impact their merchandising?
Merchandising in the Travel Agency Channel - is NDC delivering or is it now all about direct connects?
Sustainability & Transparency – great retailers tell a story and make sure their brands connect with their customers.  Is the travel industry doing enough?
Website Design & Optimisation – who is getting their website right for merchandising and ancillaries?
Tech Transformation – digital has been around for years, but the travel industry is still very analogue.  How can you get connected and understand the tech transformation that is underway and use it to deliver better ancillary revenues and merchandising?
Predictive Analytics – Big Data and personalisation are already here. How can you best use them without it becoming too much or “big brother” is watching?
Regulation & GDPR – like it or not, governments around the world are looking at the rules governing digital and moving to regulate. The EU's General Data Protection Regulations (GDPR) will come in to force after the conference for all companies globally and it is just one set of a major shift in the regulatory environment. Are you prepared?
Digital Integration – with many airline and travel systems still being “analogue,” how can you get digital and analogue systems to talk to each other and deliver for your customers?
Getting the back-end logistics right – several airlines in 2017 suffered major computer outages. The back end logistics are not the sexiest of topics, but are key to delivering day in, day out, for customers.  Who’s getting this right and what are the lessons to learn from them?
Facebook, Google, Amazon and Apple – great retailers and already ahead in the digital world – will they decide that 2018 is the year to come after a share of the travel market?
Whisky Tasting - It's Scotland, so join this conference for a tasting of Scotland's "Water of Life!"


Pitch your New Product to the Ancillary Merchandising Conference Delegates

The Digital Age has opened up huge opportunities in the airline and travel market. Companies are out to make travel easier and simpler and are using all sorts of creative ideas to help achieve that.  Delegates at the Ancillary Merchandising Conference are there to connect not only with great content during the presentations but also to find out what is new and cutting edge.

If you have a new product or service that you'd like to pitch to our panel of experts as well as the all the conference delegates, then our ever popular Lions' Den, is the perfect place for you.   It's a 5 minute sales pitch followed by questions about the product/service.  There are two prizes, one for the best and most entertaining pitch on the day.   The other for the best product.  Previous winners have been the likes of Plusgrade who are now working with many airlines for their paid for upgrade program. Or Adyen, founded just over 10 years ago and now worth more than a billion euro!

The Lions' Den is sponsored by CarTrawler who are extremely creative in their approach to innovation.  Together with their leading edge technology platform and their Tech Incubator program, they know a thing or two about bringing innovation to market.  If your company would like to pitch in the Lions' Den - and who knows you could be the next CarTrawler, Plusgrade or host of other successful Lions' Den winners - please contact Michael Smith at This email address is being protected from spambots. You need JavaScript enabled to view it.

Lions' Den is sponsored by:

Photo: Hilton Grosvenor Edinburgh Hotel venue of Ancillary Merchandising Conference

Conference Venue & hotel bookings:

Address: Grosvenor Street, Haymarket
Edinburgh, EH12 5EF
Scotland, United Kingdom
Phone: +44-131-2266001

Our preferred group rate of 115 Pounds plus tax, including Breakfast, is available by clicking on the "Book Now" button above.

Conference Agenda Thumbnail Outline:
Monday, 9th April 2018: 14:00-17:30 Pre-Event Session and 18:00-19.30: Welcome Reception
Tuesday, 10th April 2018: 08:00-18:00 Breakfast, Conference Sessions & Evening Reception
Wednesday, 11th April 2017: 08:00-12:30 Breakfast & Conference Sessions


Photo: Marc Rosenberg

Ai Events is delighted to announce that Marc Rosenberg, President of the Airline & Travel Industry Consultancy, STRATACONNEX and former VP Sales & Distribution at Air Canada and CEO of Air Canada Vacations, will be the 2018 Chairman of Ancillary Merchandising Conference. Marc is responsibe for putting together the agenda for the event, so if you are interested in speaking, he'd be delighted to hear from you - but very few speaking opportunities remain.

Please click here to complete the online speakers form. 

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. For more details on sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo: Past Airline Information Conference

Companies already registered for 2018 already include:

Aegean Airlines
African Airline Management/ Radixx Systems
AIG Europe Limited
Air Canada
Air France KLM
Air Transat
American Airlines
Avis-Budget Group
Brussels Airlines
CellPoint Mobile
China Southern Airlines
Chubb Travel Insurance
Collison Group
CSA Czech Airlines
Digitals Skies Consulting
ElAl Israeli Airlines
Enterprise Rent-A-Car
Europ Assistance Global
Expedia Affiliate Network
Holidays Taxis Group
Hotelbeds Group
Intent Media
iSeatz & Jet2holidays
LFPA (Loyalty Fraud Prevention Association)
Lufthnsa Consulting
Napier University
Park Cloud
Peakwork AG
Pegasus Airlines
Qatar Airways
Thomas Cook
United Airlines
VR Group
Widerøe AS
XXL Solutions
...with more coming soon!