Getting ahead in the digital age - 3rd Co-Brand EMEA

Date: 21 Feb 2018    Location: London, UK    Delegates: 50+

Photo: Co-Brand 2017 Conference in London

Event Overview: The new EU Interchange Rules are now the norm. So how does the future look? As we enter a very digital age with much more regulation, like the GDPR, is there a future for co-brands? So the theme for the 3rd Co-Brand EMEA is how to get firmly ahead in the digital age.

As money moves away from cards and turns in to cryptocurrencies and bank transfers, what are the opportunities? Does debit come in to play? Are providers finding new opportunities - like corporate cards - now that the new rules have "bedded in?"  This event brings together front line practitioners managing co-branded credit cards, as well as the companies that support them, to discuss, debate and learn about these issues and how to get ahead in the co-brand marketplace.

ArrivalGuides: Want to see what there is to do & see in London? Checkout the London Guide from our event partner, ArrivalGuides.

Registration is only $349.00 USD for merchants (e.g. airlines, retailers, etc.) and $699.00 USD (Financial Services companies & vendors/suppliers) for payment by credit card. Note: Registration is $100 additional for payment by bank transfer.


9:30am - 10:00am
Registration, Coffee & Networking

10:00am - 10:10am
Chairman's Welcome Remarks
• David Edwards, Director International Partnerships, Auriemma Consulting Group

10:10am - 10:40am
What your Co-Brand Data Insights can tell you about Your Customers!
• Paul Alexander, CEO, Beyond Analysis

10:40am - 11:10am
How to RFP your Program:  Key Ways to sell the power of your customer base
• Alan Lias, Consultant & former VP Customer Loyalty & Ancillaries, Virgin Atlantic
(Alan is also Chairman of the Mega Event which includes a Co-Brand track)

11:10am - 11:40am
Do Customers Still Value Co-Brands?
• Robert Burgess, Editor, Head for Points

11:40am - 12:10pm
Coffee Break & Networking

12:10pm - 1:00pm
Panel Discussion: Regulatory Update & Implications:  From GDPR to Regulated Interchange can we take advantage of the regulatory environment?
GDPR is going to have a major impact on marketing and co-brands will not be immune.  Add in regulated interchange and it is almost a perfect storm.  This panel will address how to manage these issues and challenges

• Michael Smith, Managing Partner, Ai Events

Presenters & Panellists:
• Manika Singh, Consultant, Edgar, Dunn & Co
• Iain Pringle, Business Development Director, United Networks
• Madeleine Anderson, Executive Chairman, Co-Brand Americas & Co-Brand @Mega

1:00pm - 2:30pm
Lunch & Networking sponsored by Kobie Marketing

2:30pm - 3:15pm
Card Linked Offers:   The Holy Grail in a low interchange world?
• David Andreadakis, Chief Strategy Officer, Kobie Marketing
• Dev Subrata, Founder, Fidel

3:15pm -3:30pm:
Corporate Cards:  A co-branding opportunity?
• Michael Smith, Managing Partner, Airline Information

3:30pm - 4:00pm
Coffee Break & Networking

4:00pm - 4:45pm
Insights to the UK Card Market
• Jaclyn Holmes, Director Payment Insights, Auriemma Consulting Group

4.45pm - 5:00pm
End of Conference: Summation & Retrospective
• David Edwards, Director International Partnerships, Auriemma Consulting Group

5:00pm - 6:00pm
Drinks & Networking sponsored by Kobie Marketing

At 6pm this session is followed by Ai Networking Evening with Avis-Budget Group (You may register free-of-charge for only this annual networking session for loyalty & travel industry industry executives with the Avis-Budget International Partnerships team.)

Phtoto: Royal College of Physicians is a listed building designed by renowned architect Sir Denys Lasdun

The Royal College of Physicians in Regent's Park
Council Chamber
11 St. Andrews Place
London NW1 4LE
Tel: 44 (0) 207 935 1174

Map and directions:

Nearest Tube Stations: 
Great Portland Street or Regent's Park

Wednesday, 21st of February 2018, 9:30am - 6:30pm

Need a Hotel in London?:
If you are planning on staying in London, you can book a local hotel by clicking on the icon below and visiting Ai's affiliate hotel reservations webpage. Any hotel in Regent's Park area will be within walking distance. The two hotels closest to the conference venue are the Melia White House and the Holiday Inn Regent's Park.


Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates,  we will create a unique opportunity to promote you brand and/or product.

Who comes to an Ai Event?

Ai Events focus very much on content.  We have industry practitioners as speakers sharing their insights in to the key issues of the day.  We don’t sell speaking slots which means our presentations are not sales pitches thus attracting delegates who want to keep up to date with innovations and best practice.  Most airline, hotel and travel industry delegates are senior decision makers.  From SVP, VP and Director level our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth information, relating to our different events, on the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions.   We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers /other specialist content on the Ai website, promotion of your messages on the relevant event website
► We also can run webinars and promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer please contact Michael Smith by email.   He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs.   His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo: Ai Event in London's Royal College of Physicians in 2015

The following companies have already registered:

Auriemma Consulting Group
Avis Budget Group
Beyond Analysis
British Airways
Company Evolution
Discover Global Network
Edgar, Dunn & Company
Enterprise Ireland
Head for Points
Hilton Hotels
IHG (Intercontinental Hotels Group)
Kaligo Solutions
Kobie Marketing
Loyalty Fraud Prevention Association 
Miles & More
Sift Science
Thai Airways International
Tuxedo Money Solutions
United Networks


Lead Sponsor