Getting ahead in the digital age - 3rd Co-Brand EMEA

Date: 21 Feb 2018    Location: London, UK    Delegates: 50+

Photo: Co-Brand 2017 Conference in London

Note: Presentations from this event will be available shortly.

Event Overview:
The new EU Interchange Rules are now the norm. So how does the future look? As we enter a very digital age with much more regulation, like the GDPR, is there a future for co-brands? So the theme for the 3rd Co-Brand EMEA was how to get firmly ahead in the digital age.

As money moves away from cards and turns in to cryptocurrencies and bank transfers, what are the opportunities? Does debit come in to play? Are providers finding new opportunities - like corporate cards - now that the new rules have "bedded in?"  This event brought together front line practitioners managing co-branded credit cards, as well as the companies that support them, to discuss, debate and learn about these issues and how to get ahead in the co-brand marketplace.


9:30am - 10:00am
Registration, Coffee & Networking

10:00am - 10:10am
Chairman's Welcome Remarks
• David Edwards, Director International Partnerships, Auriemma Consulting Group

10:10am - 10:40am
What your Co-Brand Data Insights can tell you about Your Customers!
• Paul Alexander, CEO, Beyond Analysis

10:40am - 11:10am
How to RFP your Program:  Key Ways to sell the power of your customer base
• Alan Lias, Consultant & former VP Customer Loyalty & Ancillaries, Virgin Atlantic
(Alan is also Chairman of the Mega Event which includes a Co-Brand track)

11:10am - 11:40am
Do Customers Still Value Co-Brands?
• Robert Burgess, Editor, Head for Points

11:40am - 12:10pm
Coffee Break & Networking

12:10pm - 1:00pm
Panel Discussion: Regulatory Update & Implications:  From GDPR to Regulated Interchange can we take advantage of the regulatory environment?
GDPR is going to have a major impact on marketing and co-brands will not be immune.  Add in regulated interchange and it is almost a perfect storm.  This panel will address how to manage these issues and challenges

• Michael Smith, Managing Partner, Ai Events

Presenters & Panellists:
• Manika Singh, Consultant, Edgar, Dunn & Co
• Iain Pringle, Business Development Director, United Networks
• Madeleine Anderson, Executive Chairman, Co-Brand Americas & Co-Brand @Mega

1:00pm - 2:30pm
Lunch & Networking sponsored by Kobie Marketing

2:30pm - 3:15pm
Card Linked Offers:   The Holy Grail in a low interchange world?
• David Andreadakis, Chief Strategy Officer, Kobie Marketing
• Dev Subrata, Founder, Fidel

3:15pm -3:30pm:
Corporate Cards:  A co-branding opportunity?
• Michael Smith, Managing Partner, Airline Information

3:30pm - 4:00pm
Coffee Break & Networking

4:00pm - 4:45pm
Insights to the UK Card Market
• Jaclyn Holmes, Director Payment Insights, Auriemma Consulting Group

4.45pm - 5:00pm
End of Conference: Summation & Retrospective
• David Edwards, Director International Partnerships, Auriemma Consulting Group

5:00pm - 6:00pm
Drinks & Networking sponsored by Kobie Marketing

At 6pm this session is followed by the Ai Networking Evening with Avis-Budget Group

Photo: Ai Event in London's Royal College of Physicians in 2015

The following companies participated:

Auriemma Consulting Group
Avis Budget Group
Beyond Analysis
British Airways
Company Evolution
Discover Global Network
Edgar, Dunn & Company
Enterprise Ireland
Head for Points
Hilton Hotels
IHG (Intercontinental Hotels Group)
Kaligo Solutions
Kobie Marketing
Loyalty Fraud Prevention Association 
Miles & More
Sift Science
Thai Airways International
Tuxedo Money Solutions
United Networks


Lead Sponsor