Sponsored by Avis Budget Group - Mega Awards 2017

Date: 30 Nov 2017    Location: Palm Springs, CA, USA    Delegates: 350


Photo: Sinead Finn, 2017 Mega Awards Judge collecting an award at last year's event on behalf of a winner

STOP THE PRESS: NOMINATIONS ARE DUE BY OCTOBER 27th. ENTRY IS FREE-OF-CHARGE

The Mega Awards are presented each year to recognize excellence in travel Loyalty, Ancillary Revenue Generation/Merchandising & Co-Brand Cards. Mega Award nominations are now open to all airlines, hotels, travel companies, travel co-brand card issuers and their vendors. It is free to enter for any of the following 3 categories (Note: If you have questions about entering for a Mega Award, please visit the "Frequently Asked Questions (FAQ) tab at the top of this webpage):

Mega Award for Loyalty

Mega Award for Ancillary Revenue Merchandising

Mega Award for Co-Brands

The closing date for entries is Friday, October 27th 2017.

If you want to see a sample of what information you need to enter in Word format please click here and to see it in PDF format click here

The 2017 Mega Awards will be presented on the evening of Thursday 30th November 2017 at the Mega Event at the JW Marriott Palm Desert Resort in a ceremony sponsored by Avis-Budget Group. To attend this ceremony, please register for the 2017 Mega Event.



Photo: Nicholas Ghattas of United Networks receiving 2016 Mega Award from Kevin O'Shaughnessy, CEO, Indigo

STOP THE PRESS: NOMINATIONS ARE DUE BY OCTOBER 27th. ENTRY IS FREE-OF-CHARGE

How do I enter?

Entry is free-of-charge. Click on the links below for the category for which you wish to enter. After opening the links for which you wish to enter, complete the forms and then submit them. You will then receive an email once your submission has been received.  If you do not get the email (and it hasn't been caught in your SPAM folder) please get in touch with us as it means your submission has not been received. If you want to see a sample of what information you need to enter in Word format please click here and to see it in PDF format click here.

What categories may I enter for?

Choose the one you think is most appropriate. If in doubt please email us to ask. Most loyalty programs and initiatives are distinct from either co-brand/ancillary/merchandising, but there are some overlaps.

What's new for 2017?

The Mega Awards are to recognise excellence in three areas covered by the Mega Event. These are Loyalty, Ancillary Revenue Generation & Merchandising and Co-brand Cards. This year there is one award per category and you can enter if you or your company has introduced new products or services during the year that you feel would be worthy of recognition. These can be innovations like the wifi app from United Networks or the a marketing campaign like AirAsia Big's "Final Call Sale" in the co-brand category. Last year, Caesars Entertainment won for their "Total Social Rewards" in the loyalty area. You can check out previous winners by clicking here.

What are the judges looking for?

The judges are looking for products and services that have been introduced in the year leading up to November 2017. These can be totally new innovations, upgrades to existing products or a new approach to doing business in any of the areas of covered by the awards (Loyalty, Ancillary/Merchandising and Co-brands.) It could be a highly successful marketing campaign - either direct to consumers, the trade or even internal staff awareness/training. The judges are looking for solid, hard facts/results to back up the entry, so that the winners are recognised as truly excelling in their category.

What is the closing date for entries?

Closing date for entries is midnight Eastern Daylight Time on Friday 27th of October 2017.

Can I submit a written entry?

You must enter via the online forms below. We don't accept emailed entries.

What information do I need to complete an entry?

The entry forms are very straight foward. You need to provide some basic information about who is submitting the entry and which company you are nominating. You then need to provide information about the entry, along with supporting evidence as to why it should win. You may nominate your own company or another company you feel deserving of a Mega Award. If you want to see a sample of what information you need to enter in Word format please click here and to see it in PDF format click here

Who is on the judging panel?

Check out the tab on this website for "Judging Academy" to see who this year's judges are.

How do the judges decide?

Each category (Loyalty, Ancillary Revenue/Merchandising and Co-Brands) has a Chief Judge who will provide a shortlist of three entries for the judging panel. Judges are looking for hard facts to support the entry and award points based soley on your submission. They award 1 point for the entry they think is the best, 2 for the 2nd best and 3 for the third. The winning entry is the one with the lowest number of votes. In the event of a tie, the Chief Judge has the deciding vote. 

Who is given the winners trophy?

If you submit an entry on behalf of a client, then it is your client that will be awarded the trophy. However, if you enter in your own company name to be recognised for work that may have been delivered by a client, then the winners trophy will be awarded to you and not your client.  There are additional related details on the actual entry form.

When will the awards be presented and how do I attend them?
The Mega Awards will be presented on the evening of Thursday the 30th of November, 2016 at a ceremony sponsored by Avis-Budget Group at the 2017 Mega Event at the J W Marriott Palm Desert in California. Entry to the awards is part of the a delegate pass to Mega Event 2017 and you can register for the 2017 Mega Event here.

Where can I enter?
You can enter via these links below:

Mega Award for Loyalty

Mega Award for Ancillary Revenue Merchandising

Mega Award for Co-Brands

 




 
The 2017 Mega Awards are being judged by a panel of experts with extensive experience in co-brands, loyalty and ancillary/merchandising. The Chief Judge for 2017 is Bob Brunner who will be reviewing all the submissions and picking the top three entries for final judging.  Bob brings extensive airline experience most recently as VP of North American operations at Arik Air, but also numerous marketing and loyalty roles at British Airways. Amongst many of Bob's claims to fame is the launch of BA's co-branded credit card in the US market. Additionally, he designed, developed and launched BA's Business to Business loyalty program.

Co-Brand Award Judges:

  • Mark Sullivan is a Loyalty & Co-Brand Card expert who, as Managing Director of Loyalty & Co-Brands at United Airlines, was responsible for merging the UA and CO frequent flyer programs. He was also responsible for developing and growing the respective credit card portfolios. Mark now does Loyalty consulting and represents companies such as Rymax Marketing Services in Business Development
  • Lance Blockley is a seasoned consultant with extensive experience in the co-brand card market. Instrumental in helping Qantas revamp its portfolio of cards in the Australian market, he brings a detailed knowledge of what makes for a successful (and profitable) co-brand porfolio

Loyalty Award Judges:

  • Joe Mammano is currently the Chairman Emeritus of The Mallett Group. Joe has been at the forefront of airline loyalty over the past 30 years. With top roles at Continental Airlines OnePass and TWA, to name but two of Joe's many airline industry marketing leadership roles, Joe's focus is the customer and how to use the program to cement loyalty
  • Mark Lenahan is a recognised thought leader, speaker, writer, advisor and trainer on travel technology, travel retailing and E-commerce, customer experience and loyalty programs. During his 22 years in travel tech Mark has worked with travel companies in almost every part of the customer journey - agencies, OTAs, distributors, tour operators, airlines, alliances, hotel chains, car rental companies, and loyalty programs.
     

Ancillary/Merchandising Award Judges:

  • Ursula Silling has had held senior executive positions with the Lufthansa Group, British Airways, Virgin Express, Brussels Airlines, the TUI group and Aerosvit Ukrainian Airlines. Customers, loyalty and ancillary revenues have always been a focus. She introduced the concept of frequent buyer versus frequent traveller when merging the loyalty programs of Virgin Express & SN Brussels Airlines. In 2010 she founded the boutique consultancy, trend watch and interim management company XXL Solutions - do things differently helping organisations to succeed in the digital age
  • Sinead Finn is former Director of Commercial Revenue at Ryanair and showed the rest of the industry how to do Ancillary Revenue and fees! Sinead now runs affinnity and brings broad commercial and practical experience of ancillary and technology deployment to our panel of judges

Award nominations are open to all airlines, hotels, travel companies, travel co-brand issuers & their vendors. The competition has three categories click on the hyperlinks if you wish to submit an entry:

Mega Award for Loyalty

Mega Award for Ancillary Revenue Merchandising

Mega Award for Co-Brands



Photo: American Airlines accepts the Travel Co-Branded Card of the Year Award 2014

The 2016 Mega Awards, sponsored by Avis Budget, were awarded in a ceremony in Toronto on the 25th of October, 2016.  Please find the winners below.
 

LOYALTY - CAMPAIGN OF THE YEAR

WINNER 2016 - SUMMER CAMPAIGN

 

 

Award presented by Earl Quenzel, Chief Judge and President, Quenzel & Associates and collected on behalf of Wyndham Rewards by Frank Poons, Chief Marketing Officer, Kaligo

Runners Up 2016:

 


LOYALTY INNOVATION OF THE YEAR

WINNER 2016 - TOTAL SOCIAL REWARDS

 


Award presented by Madeleine Anderson, Interim Head of Partnerships, Flybe and collected on behalf of Caesars Entertainment by Dean Dacko, Former Head of Marketing, Malaysian Airlines

Runners Up 2016:

 

 


ANCILLARY REVENUE & MERCHANDISING - INNOVATION OF THE YEAR

WINNER 2016 - UNITED NETWORKS GLOBAL WIFI HOTSPOTS



Award presented by Kevin O'Shaugnessey, Founder and CEO, Indigo and collected by Nicholas Ghattas, CEO, United Networks

Runners Up 2016:

 

 


ANCILLARY REVENUE & MERCHANDISING - CAMPAIGN OF THE YEAR

WINNER 2016 - AIR ASIA VALUE PACK - ALL IN ONE FLIGHT BUNDLES

 


Award presented by Jean Charles Odele, Regional Director FDS - The Americas, IATA and collected on behalf of AirAsia by Evert de Boer, General Manager Global Business Development Travel, Aimia

Runners Up 2016:

 


TRAVEL CO-BRANDED CARD - CAMPAIGN OF THE YEAR

WINNER 2016 - AIRASIA BIG FINAL CALL SALE CAMPAIGN


Award Presented by Sol Zia, Westjet Rewards and collected on behalf of AirAsia by Evert de Boer, General Manager Global Business Development Travel, Aimia

Runners Up 2016:

 



TRAVEL CO-BRANDED CARD - INNOVATION OF THE YEAR
 

WINNER 2016 - CAESARS ENTERTAINMENT - ONSITE INSTANT ISSUANCE

 


Award presented by Patrick Murphy, former Chairman of Ryanair & Board Member Peach Airlines and collected on behalf of Casesars Entertainment by Sinead Finn, Director, affinnity

Runners Up 2016:

 

 

 

 


 

 

 

 



Photo: Palm Springs - venue of the 2017 Mega Event

Mega Event 2017 is being held at the JW Marriott Desert Springs near Palm Springs, California. Mega Event is the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It is aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2017 theme is "To Boldy Go."

Mega Event will offer three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising & 3) Co-Brand Conference, as well as the 2017 Mega Awards sponsored by Avis-Budget Group, recognising excellence in these areas.

Click here to visit the complete Mega Event 2017 website.
 



Photo: JW Marriott Desert Springs Resort & Spa

Venue for all Mega Event and Mega Awards 2017:
JW MARRIOTT DESERT SPRINGS RESORT & SPA
74-855 Country Club Dr, Palm Desert, CA 92260
Phone: (760) 341-2211


A special group rate of $179.00 USD plus tax is now available using the link above.

Photo: JW Marriott Desert Springs Resort & Spa

Lead Sponsor