FFP, Ancillary & Co-Brand Conferences - 8th Mega Event WorldWide

Date: 29 Nov 2017 - 01 Dec 2017    Location: Palm Springs, CA, USA    Delegates: 400+


Photo: Palm Springs - venue of the 2017 Mega Event

Stop the Press: Discount registration is available until on/before Friday, October 20th & Mega Awards Nominations are open through Friday, October 27th.

Event Overview & Theme: Mega Event 2017 is being held at the JW Marriott Desert Springs near Palm Springs, California. Mega Event is the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It is aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2017 theme is "To Boldy Go."

Mega Event will offer three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising Conference & 3) Co-Brand Partnerships Conference, as well as the 2017 Mega Awards sponsored by Avis-Budget Group, recognizing excellence in these areas. Scroll down to see the 2017 conference hot topics and agenda and register now while early registration rates remain available.


Discounted Registration by credit card from $599 USD (airlines & hospitality/travel providers) and $1,299 USD (vendors & financial services) is available until on/before Friday, October 20th. Notes: Registration is $100 USD additional for payment by bank transfer. All registrations include transport to/from LAX Airport. Transportation details on "Venue & Hotel Booking" tab above.


Click on the button above to see the complete conference agenda in PDF.

8th MEGA EVENT 2017 HOT TOPICS: TO BOLDLY GO?
Accor Hotels decided to have non-Accor brands sold on Accor's own website. Some would call this very bold, but in a fast changing world, are such brave moves and strategies the only way to get ahead? The same old ideas may no longer cut it, if you want to survive and prosper in today's travel market. So, the 8th Mega Event Worldwide will challenge you to be bold! A few of the hot topics to be covered will include:

Is Loyalty Dead?:  With major programs now nearly all "miles for spend," is this delivering loyalty?
Predictive Analytics: Do you want to get bold with predicting what customers will want or pay for?
Mobile Wallets - the death of co-brands?: Will Samsung/Android & Apple Pay kill your biggest earning stream?
Move over Millennials - here come the Centennials, and what they mean for your business
Omnichannel: Getting your loyalty, ancillary and co-brand programs to co-ordinate in every channel
Creating Retailing Opportunities: Will platforms like IATA NDC allow travel merchants to become true retailers?
Business to Business Loyalty: Are B2B Programs a bold move or are you paying more for exisiting business?
Selling in Path: OTA's bundle and sell better! Should airlines and hotels sell their competitors like Accor?
Meta Search Engines - threat or opportunity? Is it just about price?
Loyalty Fraud & Data Breaches:  This isn't just for IT and Finance. It's about your customers!
Chat Bots: Can they deliver loyalty and ancillary revenues?
What App?: Is your App delivering? Can it cross and upsell your ancillary services and drive loyalty?
Frequent Flyer vs. Frequent Buyers: Can you have both? Are airlines and hotels losing to card programs?
Ancillary Revenue Management: American Airlines has thousands of prices for extra leg room seats. Can such personalisaton of Pricing & Revenue Management enhance the bottom-line?
Co-Brands & Big Data: How programs are using co-brand cards to drive business from corporates
Lions' Den: Showcase of new and bold products that have just 5 minutes to sell their idea!

Conference Agenda Outline for Booking your Travel:
Wednesday, 29th of November:
10:30: Complimentary Shuttle from LAX Marriott to Palm Desert Marriott
13:30-17:30: Pre-Event Sessions
17:30: Welcome Reception
Thursday, 30th of November:
08:00-17:00: Conference Sessions
17:00-20:00: Mega Awards Reception in the evening
Friday, 1st of December:
08:00-12:30: Conference Sessions
13:00-16:00: Optional Post-Event Picnic
15:30: Complimentary Shuttle from Conference to LAX Marriott and LAX Airport

      



Photo: JW Marriott Desert Springs Resort & Spa

Venue for all Mega Event and Mega Awards 2017:
JW MARRIOTT DESERT SPRINGS RESORT & SPA
74-855 Country Club Dr, Palm Desert, CA 92260
Phone: (760) 341-2211

Note: If you are flying to Los Angeles Airport, there will be a bus service to the JW Marriott in Palm Springs, departing from Los Angeles Airport Marriott hotel (5855 West Century Blvd) on Wednesday, 29th at 10:30am. A return bus is scheduled on Friday, 1st of December at 3:30pm to Los Angeles Airport Marriott hotel. Please, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. if you want to take this service. 



A special group rate of $179.00 USD plus tax is now available using the link above.

Photo: JW Marriott Desert Springs Resort & Spa



Photo of packed exhibition floor at previous Ai Event - reach hundreds of decision-makers via sponsorship.

Mega Event will host decision-makers working in commercial departments from air carriers and travel companies from around the globe. Sponsorship offers an ideal opportunity to reach potential airline & travel business prospects. Sponsors have open access to all attendees and sessions throughout the event. Traffic flow is specifically designed to bring sponsors and exhibitors together with attendees. Networking & exhibition time is maximised through a 90-minute lunch, three 40-minute coffee breaks, two hour long breakfasts.

Sponsorship/Exhibition Package - $8,995 USD
- Logo included on printed Conference Agenda
- Hyperlinked logo on Conference Website
- Exhibition space at Conference
- Marketing information (promotion/white papers) on post conference website
- Attendance by up to three (3) delegates
- Special VIP discount rates for your airline/travel industry clients
- Additional Delegate attendance 50% off (limited to 1 additional delegate)
- Final post conference list of delegates

Additional Sponsorship Opportunities:

Welcome/Networking Reception Sponsorships
Contact for Quote - SOLD OUT

Pre-Conference Workshop Sessions
Contact for Quote - SOLD OUT

Delegate Giveaway Bags - delegates bags bearing your branding and stuffed with your brochures!
At Cost - SOLD

Signage at Conference - for 2 vertical or hanging signs/displays in conference rooms
$999 USD - Available

Conference Folders - Conference folders to hold the agenda, bearing your logo/branding. Sponsor provides folders. May include a brochure of your company. No other brochures will be included in the folders!
$999 SOLD

White Paper - Posting of your White Paper on the "Industry Trends" webpage of this conference site.
$1,999 USD - Available

Logo on Conference Site - Event website logo placement in list of sponsors with hyperlink
$1,999 - Available

Lions Den Pitch - 5 minute sales pitch in the Lions Den in front of the conference audience. Includes 1 delegate registration
$1,999 USD SOLD OUT!

Delegate Name Tags - Name Tags Bear only your logo and the conference logo!
$2,499 USD SOLD

Coffee Break, Lunch or Breakfast Sponsorship - Coffee stations will bear place-cards with your logo & great exposure on online/printed agendas
$2,499 USD 2 SOLD

Podium Plaques - The 3 conference podium plaques bear your logo front and center!
$2,499 USD SOLD OUT

Seat Back Covers - The seats will be covered with your logo
$2,499 USD - SOLD

Contact for Sponsorship:
Michael Smith
UK Office at +44 141 416 0800 (Office hours 9am - 5pm UK time)
This email address is being protected from spambots. You need JavaScript enabled to view it.



Photo: Bustling Crowd at a previous Mega Event

Companies that participated in 2016: Companies already registered for 2017 include:
121 Marketing Services Group
500friends
AccorHotels
AEGEAN
Aeroflot Russian Airlines
Aeroplan Canada
affinnity(dot)com
Agoda(dot)com - a Priceline Group company
Ai
Aimia
Airbus
Air Algerie
Air Berlin
Air Canada
Air Canada Vacations
Air France - KLM Flying Blue
Air Transat
AIRCALIN
Airline Weekly
Alamo / Enterprise / National Car Rental
Alaska Airlines
Alitalia
Allegiant Airlines
Alliance Data
Allianz Global Assistance USA
All Nippon Airlines
American Direct Marketing Resources
American Express
AMTRAK
Anixe
App in the Air
Arik Air
Atmosphere Research
Austrian Airlines
Aviation Performance Consultants Ltd
Avisell Inc.
AwardWallet LLC
Azul Brazilian Airlines
Bangkok Airways
Bank of America
BarclayCard US
Betterez
BJ's Wholesale Inc.
BoardingaArea(dot)com
Booking.com
BMO
BreakAway Loyalty
British Airways
Canadian Kilometres
Canadian Points University
Capital One
CardinalCommerce
Card UX
Caribbean Airlines
Cartera Commerce
CarTrawler
CellPoint Mobile
Choice Hotels
Collinson Group
Comarch
Company Evolution
Connexions Loyalty
Continuum Commerce
Copa Airlines
C Space
Datalex
Direct Wines Inc.
Elite Marketing Group
Engage People
Enterprise Ireland
Epsilon
Ethiopian Airlines
EveryMundo
Expedia
Fairmont Hotels
Fandango
FanXchange
Farelogix
FEXCO
Finnair
First Air
First Annapolis Consulting
First Bankcard
FrequentFlyerBonuses(dot)com
Frontier Airlines
Fusion
Greater Toronto Airports Authority
Groupon
Hawaiian Airlines
Hertz
Hilton Worldwide
Hitlist
HomingPIN
Hong Kong Airlines
Hotelbeds Group
IATA
Icelandair
IdeaWorksCompany
ICF Olson 1to1
IHG (Intercontinental Hotels Group)
Ingenico
Itau Unibanco
JeJu Airlines
JetBlue Airways
JP Morgan Chase
Kaligo
Kids First Fund
KLM
Kobie Marketing
Korean Air
La Quinta Inns & Suites
LATAM Airlines
LEK Consulting
LikeWhere
LoungeBuddy
Loyal Solutions
Loyalty & Company
Loyalty Advantage
Loyalty One Travel Services
Loyalty Partner Solutions
Loylogic
Loyyal
Lufthansa
LSG Group
Malaysia Airlines
The Mallett Group
Maritz Motivation Solutions
Marriott Hotels & Resorts
MasterCard
Mercator
Miles & More GmbH
Milepoint
Milezguru
Mobacar
Multiplus
Navitaire
NRG
Oliver Wyman
Olson
Partner Advisors
Pegasus Airlines
PEX+
Philippine Airlines
PINS(dot)CO / airBaltic
Plusgrade
Points
PointsHound
Priceline
PriceWaterhouseCoopers
Qatar Airways
Quenzel & Associates
RBC
RentalCarsConnect
Research Now
Return Path
RewardsCanada(dot)ca
RMG Loyalty
Rocketmiles
Routehappy
Royal Air Maroc
Runway Girl Network
Sabre
SAS Scandinavian Airlines
SaveOnResorts(dot)com
ScoreBig
SITA
Skypicker(dot)com
Social Party
Sojern
Southwest Airlines
Spirit Airlines
SSI
STRATACONNEX
Sun Country Airlines
Switchfly
Synapse
Synchrony Financial
TCIG
TD Bank
Thanks Again LLC
ThinkInk PR
Ticket Jones
TicketNetwork
Travelling Connect | DealBroker
Travelport
TUI Nordic
Turkish Airlines
United Airlines
UnionPay International
United Networks
US Bank
Viator - A TripAdvisor Company
Virgin America
Virgin Atlantic Airways
Visa
Vonality
Westjet
West Monroe Partners
Wise Marketer Group
World Travel Protection Canada
Zipcar

1-2-1 Marketing Service Group 
2Market Limited
Access Development
Advitor
Affirm 
Agoda(dot)com
Air Canada
AIG travel 
AIMIA
Airline Information
Airsource Partners
Airbus
AKA Mommy Points/Boarding Area
Alaska Airlines
Allegiant
Alliance Data
Allianz Global Assistance
Amadeus
American Airlines
American Direct Marketing Resources
Amtrak
ANIXE
ATPCO
Avianca
Avis-Budget Group
AwardWallet
Bangkok Airways
Bank of America
Barclays 
Berkshire Hathaway Travel Protection
Blink
BoardingArea(dot)com
Bond Brand Loyalty
Booking(dot)com
Capitol Corridor 
Capital One
Carlson Wagonlit
CarTrawler
Catchit Loyalty
Citi
CJ Ignition
Clarus Commerce
Collinson Group
Comarch
Comtrade Digital Services
Connexions Loyalty
Continuum Commerce
Datalex
EL AL Israel Airlines
Elite Marketing Group
Emailage
Engage People
Enterprise Holdings 
Enterprise Ireland
Epic Research
EveryMundo
Expedia
Expedia Affiliate Network
Exclusive Resorts
Fandango Rewards
FanXchange
FFP Investment and Advisory 
FST
Fusion Corporate Partners
getaroom(dot)com
Globant
Gordian Software
Groupon
Hannifin Loyalty
Hertz
Hitlist
Hong Kong Airlines
Hotelbeds Group
IdeaWorksCompany
IHG (Intercontinental Hotels Group)
INDIGO(dot)gt
Infinite Peripherals 
Insel Air
Intercontinental Hotels Group
JetBlue Airways
Jetlines Airlines
Jetstar
Jet Privilege (Jet Airways)
JR Technologies
Kaligo
Kenya Airways
Kids First Fund
Kiwi(dot)com
Kobie Marketing
Korean Air
LoungeBuddy
Loyalty Advantage
LoyaltyEdge
Loyalty Fraud Prevention Association (LFPA)
Loyalty Partner Solutions
Loylogic
Lufthansa
LSG Sky Chefs
The Mallett Group
Maritz
MasterCard
Mauve Partnership
Merkle Inc
Miles & More
MGM Resorts
Montrose Travel Loyalty
Norwegian Air Shuttle
Olson 1 to 1
Omni Air International 
Outside the Box Marketing
Plusgrade
Points(dot)com
Priceline Group
Propco
PriceWaterhouseCoopers
RBC
Rentalcars Connect
Research Now
Rocketmiles
Routehappy
S7 Airlines
Sabre
Sanctifly club
SAS Scandinavian Airlines
SITA
Social Party Inc
Sojern
Southwest Airlines
SmartVisit
Spirit Airlines
STRATACONNEX
Sun Country Airlines
Survey Sampling International
Synapse
Synchrony Financial
Taylor Communications 
TD Bank
Teleflora
The First Club Digital Rewards
The Mallet Group 
Ticket Jones
TravelCar
Triometric
TripGift
Tripsta
United Airlines
UpLift
US Bank
Vietman Airlines
Virgin Atlantic Airways
Visa
Vistana Signature Experiences
WestJet Airlines
West Monroe Parners
Westin Vacation Club
The Wise Marketer
XXL Solutions
Zipcar
...with many more coming soon! The final 2017 list is expected to exceed 2016's.

 


We are delighted that a number of our sponsors have extended special discounts for our attendees.

oneworld Flight Discounts
If you are flying in to the event, why not check out the flight discounts available from the oneworld alliance airlines? Just go www.oneworld.com/events, select Attendee and event code OW67A17. There are more details here. Then search and book your flights.  You can also bring a travel companion.
 

30% Discount for the 2017 Ancillary Revenue and Loyalty Guide
To take advantage of an exclusive 30% discount of the Jay Sorensen 2017 Ancillary Revenue and Loyalty Guide, please visit this link (https://ideaworkscompany.dpdcart.com/product/143676) and use code MEGAEVENT30 before the 1st of December 2017. Please note discount is for registered delegates only.
 

Discounted Car Hire from Avis

For non US residents: www.avisworld.com/airlineinformation

US residents can use this link: www.avisworld.com/airlineinformationusa

CH-AVIATION - 14 Day Free Trial
ch-aviation will boost your airline intelligence in the world’s fastest growing markets. We provide you with the most extensive and up to date airline knowledge base in the world covering airlines, aircraft, ownership information, schedules, airports, senior airline management contacts, capacities and PSS. Request your free 14 days trial at: www.ch-aviation.com/megaevents
 

Connect Free to 60 Million WiFi Hotspots with the United WiFi App
To get free access to the app, for 30 days from sign up, just follow the instructions below.  Terms and Conditions apply and you need to be registered for the conference.



Photo: American Airlines accepts the Travel Co-Branded Card of the Year Award 2014

The 2016 Mega Awards, sponsored by Avis Budget, were awarded in a ceremony in Toronto on the 25th of October. Checkout the 2016 winners below. Nominations for the 2017 Mega Awards will be opened in September.
 

LOYALTY - CAMPAIGN OF THE YEAR

WINNER 2016 - SUMMER CAMPAIGN

Award presented by Earl Quenzel, Chief Judge and President, Quenzel & Associates and collected on behalf of Wyndham Rewards by Frank Poons, Chief Marketing Officer, Kaligo

Runners Up 2016:


LOYALTY INNOVATION OF THE YEAR

WINNER 2016 - TOTAL SOCIAL REWARDS



Award presented by Madeleine Anderson, Interim Head of Partnerships, Flybe and collected on behalf of Caesars Entertainment by Dean Dacko, Former Head of Marketing, Malaysian Airlines

Runners Up 2016:


 

ANCILLARY REVENUE & MERCHANDISING - INNOVATION OF THE YEAR

WINNER 2016 - UNITED NETWORKS GLOBAL WIFI HOTSPOTS

Award presented by Kevin O'Shaugnessey, Founder and CEO, Indigo and collected by Nicholas Ghattas, CEO, United Networks

Runners Up 2016:


 


ANCILLARY REVENUE & MERCHANDISING - CAMPAIGN OF THE YEAR

WINNER 2016 - AIR ASIA VALUE PACK - ALL IN ONE FLIGHT BUNDLES

Award presented by Jean Charles Odele, Regional Director FDS - The Americas, IATA and collected on behalf of AirAsia by Evert de Boer, General Manager Global Business Development Travel, Aimia

Runners Up 2016:


TRAVEL CO-BRANDED CARD - CAMPAIGN OF THE YEAR

WINNER 2016 - AIRASIA BIG FINAL CALL SALE CAMPAIGN

Award Presented by Sol Zia, Westjet Rewards and collected on behalf of AirAsia by Evert de Boer, General Manager Global Business Development Travel, Aimia

Runners Up 2016:


 



TRAVEL CO-BRANDED CARD - INNOVATION OF THE YEAR
 

WINNER 2016 - CAESARS ENTERTAINMENT - ONSITE INSTANT ISSUANCE

Award presented by Patrick Murphy, former Chairman of Ryanair & Board Member Peach Airlines and collected on behalf of Casesars Entertainment by Sinead Finn, Director, affinnity

Runners Up 2016:

 



Photo: Fraud-related discussion at a recent Ai event

To discuss cooperation and solutions to Loyalty Fraud, the Loyalty Fraud Prevention Workshop will be held on the afternoon of Wednesday 29th of November in Palm Springs in advance of the 2017 Mega Event. This closed-door discussion group is open to any executive working in a company operating a loyalty program. This session is great for those with a marketing background who would like to know more about how loyalty programs are being breached and defrauded and the implications of these happening.

The objectives of this meeting included to:
• Discuss solutions to reduce loyalty fraud and how they may be applied in each participant's own company
• Equip loyalty programs with up-to-date information to fight loyalty fraud
• Share information on fraud prevention gathered by the Loyalty Fraud Prevention Association


This free registration is for people who wish to attend only the Loyalty Fraud Prevention Workshop on November 29th and not also the Mega Event Conference on November 30th & December 1st. Please do not register here if you are registered for Mega Event or plan to do so. Mega Event participants may register for this session with their conference registration.



WORKSHOP AGENDA

13.30-14.00:
Registration & Check-in

14.00-14.30:
Welcome Remarks, Introductions & Overview of Objectives

14:30 - 15:00:
Preventing Account Takeover:  Using AI to get ahead of the fraudsters
• Kevin Lee, Trust & Safety Architect,  Sift Science

15:00 - 15:30:
Loyalty Fraud Overview & Fraud Survey Results: Latest Insights from the CyberSource Loyalty Fraud Report
• Speaker from CyberSource (Invited)

15.30-16.00:
Coffee Break & Networking

16.00-17.00:
Group Roundtable on Loyalty Fraud Prevention: What defenses can be put in place? 

18.00 - 21.00:
Networking Reception (Held Jointly with the Mega Event Conference)

Sponsors