Photo: Palm Springs - venue of the 2017 Mega Event
Stop the Press: Discount registration is available until on/before Friday, October 20th & Mega Awards Nominations are open through Friday, October 27th.
Event Overview & Theme: Mega Event 2017 is being held at the JW Marriott Desert Springs near Palm Springs, California. Mega Event is the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It is aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2017 theme is "To Boldy Go."
Mega Event will offer three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising Conference & 3) Co-Brand Partnerships Conference, as well as the 2017 Mega Awards sponsored by Avis-Budget Group, recognizing excellence in these areas. Scroll down to see the 2017 conference hot topics and agenda and register now while early registration rates remain available.
Discounted Registration by credit card from $599 USD (airlines & hospitality/travel providers) and $1,299 USD (vendors & financial services) is available until on/before Friday, October 20th. Notes: Registration is $100 USD additional for payment by bank transfer. All registrations include transport to/from LAX Airport. Transportation details on "Venue & Hotel Booking" tab above.
Click on the button above to see the complete conference agenda in PDF.
8th MEGA EVENT 2017 HOT TOPICS: TO BOLDLY GO?
Accor Hotels decided to have non-Accor brands sold on Accor's own website. Some would call this very bold, but in a fast changing world, are such brave moves and strategies the only way to get ahead? The same old ideas may no longer cut it, if you want to survive and prosper in today's travel market. So, the 8th Mega Event Worldwide will challenge you to be bold! A few of the hot topics to be covered will include:
• Is Loyalty Dead?: With major programs now nearly all "miles for spend," is this delivering loyalty?
• Predictive Analytics: Do you want to get bold with predicting what customers will want or pay for?
• Mobile Wallets - the death of co-brands?: Will Samsung/Android & Apple Pay kill your biggest earning stream?
• Move over Millennials - here come the Centennials, and what they mean for your business
• Omnichannel: Getting your loyalty, ancillary and co-brand programs to co-ordinate in every channel
• Creating Retailing Opportunities: Will platforms like IATA NDC allow travel merchants to become true retailers?
• Business to Business Loyalty: Are B2B Programs a bold move or are you paying more for exisiting business?
• Selling in Path: OTA's bundle and sell better! Should airlines and hotels sell their competitors like Accor?
• Meta Search Engines - threat or opportunity? Is it just about price?
• Loyalty Fraud & Data Breaches: This isn't just for IT and Finance. It's about your customers!
• Chat Bots: Can they deliver loyalty and ancillary revenues?
• What App?: Is your App delivering? Can it cross and upsell your ancillary services and drive loyalty?
• Frequent Flyer vs. Frequent Buyers: Can you have both? Are airlines and hotels losing to card programs?
• Ancillary Revenue Management: American Airlines has thousands of prices for extra leg room seats. Can such personalisaton of Pricing & Revenue Management enhance the bottom-line?
• Co-Brands & Big Data: How programs are using co-brand cards to drive business from corporates
• Lions' Den: Showcase of new and bold products that have just 5 minutes to sell their idea!
Conference Agenda Outline for Booking your Travel:
Wednesday, 29th of November:
10:30: Complimentary Shuttle from LAX Marriott to Palm Desert Marriott
13:30-17:30: Pre-Event Sessions
17:30: Welcome Reception
Thursday, 30th of November:
08:00-17:00: Conference Sessions
17:00-20:00: Mega Awards Reception in the evening
Friday, 1st of December:
08:00-12:30: Conference Sessions
13:00-16:00: Optional Post-Event Picnic
15:30: Complimentary Shuttle from Conference to LAX Marriott and LAX Airport
Photo: JW Marriott Desert Springs Resort & Spa
Venue for all Mega Event and Mega Awards 2017:
JW MARRIOTT DESERT SPRINGS RESORT & SPA
74-855 Country Club Dr, Palm Desert, CA 92260
Phone: (760) 341-2211
Photo of packed exhibition floor at previous Ai Event - reach hundreds of decision-makers via sponsorship.
Mega Event will host decision-makers working in commercial departments from air carriers and travel companies from around the globe. Sponsorship offers an ideal opportunity to reach potential airline & travel business prospects. Sponsors have open access to all attendees and sessions throughout the event. Traffic flow is specifically designed to bring sponsors and exhibitors together with attendees. Networking & exhibition time is maximised through a 90-minute lunch, three 40-minute coffee breaks, two hour long breakfasts.
Sponsorship/Exhibition Package - $8,995 USD
- Logo included on printed Conference Agenda
- Hyperlinked logo on Conference Website
- Exhibition space at Conference
- Marketing information (promotion/white papers) on post conference website
- Attendance by up to three (3) delegates
- Special VIP discount rates for your airline/travel industry clients
- Additional Delegate attendance 50% off (limited to 1 additional delegate)
- Final post conference list of delegates
Additional Sponsorship Opportunities:
Welcome/Networking Reception Sponsorships
Contact for Quote - SOLD OUT
Pre-Conference Workshop Sessions
Contact for Quote - SOLD OUT
Delegate Giveaway Bags - delegates bags bearing your branding and stuffed with your brochures!
At Cost - SOLD
Signage at Conference - for 2 vertical or hanging signs/displays in conference rooms
$999 USD - Available
Conference Folders - Conference folders to hold the agenda, bearing your logo/branding. Sponsor provides folders. May include a brochure of your company. No other brochures will be included in the folders!
White Paper - Posting of your White Paper on the "Industry Trends" webpage of this conference site.
$1,999 USD - Available
Logo on Conference Site - Event website logo placement in list of sponsors with hyperlink
$1,999 - Available
Lions Den Pitch - 5 minute sales pitch in the Lions Den in front of the conference audience. Includes 1 delegate registration
$1,999 USD SOLD OUT!
Delegate Name Tags - Name Tags Bear only your logo and the conference logo!
$2,499 USD SOLD
Coffee Break, Lunch or Breakfast Sponsorship - Coffee stations will bear place-cards with your logo & great exposure on online/printed agendas
$2,499 USD 2 SOLD
Podium Plaques - The 3 conference podium plaques bear your logo front and center!
$2,499 USD SOLD OUT
Seat Back Covers - The seats will be covered with your logo
$2,499 USD - SOLD
Contact for Sponsorship:
UK Office at +44 141 416 0800 (Office hours 9am - 5pm UK time)
Photo: Bustling Crowd at a previous Mega Event
|Companies that participated in 2016:||Companies already registered for 2017 include:|
121 Marketing Services Group
Aeroflot Russian Airlines
Agoda(dot)com - a Priceline Group company
Air Canada Vacations
Air France - KLM Flying Blue
Alamo / Enterprise / National Car Rental
Allianz Global Assistance USA
All Nippon Airlines
American Direct Marketing Resources
App in the Air
Aviation Performance Consultants Ltd
Azul Brazilian Airlines
Bank of America
BJ's Wholesale Inc.
Canadian Points University
Direct Wines Inc.
Elite Marketing Group
First Annapolis Consulting
Greater Toronto Airports Authority
Hong Kong Airlines
ICF Olson 1to1
IHG (Intercontinental Hotels Group)
JP Morgan Chase
Kids First Fund
La Quinta Inns & Suites
Loyalty & Company
Loyalty One Travel Services
Loyalty Partner Solutions
The Mallett Group
Maritz Motivation Solutions
Marriott Hotels & Resorts
Miles & More GmbH
PINS(dot)CO / airBaltic
Quenzel & Associates
Royal Air Maroc
Runway Girl Network
SAS Scandinavian Airlines
Sun Country Airlines
Thanks Again LLC
Travelling Connect | DealBroker
Viator - A TripAdvisor Company
Virgin Atlantic Airways
West Monroe Partners
Wise Marketer Group
World Travel Protection Canada
1-2-1 Marketing Service Group
We are delighted that a number of our sponsors have extended special discounts for our attendees.
oneworld Flight Discounts
If you are flying in to the event, why not check out the flight discounts available from the oneworld alliance airlines? Just go www.oneworld.com/events, select Attendee and event code OW67A17. There are more details here. Then search and book your flights. You can also bring a travel companion.
30% Discount for the 2017 Ancillary Revenue and Loyalty Guide
To take advantage of an exclusive 30% discount of the Jay Sorensen 2017 Ancillary Revenue and Loyalty Guide, please visit this link (https://ideaworkscompany.dpdcart.com/product/143676) and use code MEGAEVENT30 before the 1st of December 2017. Please note discount is for registered delegates only.
Discounted Car Hire from Avis
For non US residents: www.avisworld.com/airlineinformation
US residents can use this link: www.avisworld.com/airlineinformationusa
CH-AVIATION - 14 Day Free Trial
ch-aviation will boost your airline intelligence in the world’s fastest growing markets. We provide you with the most extensive and up to date airline knowledge base in the world covering airlines, aircraft, ownership information, schedules, airports, senior airline management contacts, capacities and PSS. Request your free 14 days trial at: www.ch-aviation.com/megaevents
Connect Free to 60 Million WiFi Hotspots with the United WiFi App
To get free access to the app, for 30 days from sign up, just follow the instructions below. Terms and Conditions apply and you need to be registered for the conference.
Photo: American Airlines accepts the Travel Co-Branded Card of the Year Award 2014
The 2016 Mega Awards, sponsored by Avis Budget, were awarded in a ceremony in Toronto on the 25th of October. Checkout the 2016 winners below. Nominations for the 2017 Mega Awards will be opened in September.
LOYALTY - CAMPAIGN OF THE YEAR
WINNER 2016 - SUMMER CAMPAIGN
Award presented by Earl Quenzel, Chief Judge and President, Quenzel & Associates and collected on behalf of Wyndham Rewards by Frank Poons, Chief Marketing Officer, Kaligo
WINNER 2016 - TOTAL SOCIAL REWARDS
ANCILLARY REVENUE & MERCHANDISING - INNOVATION OF THE YEAR
WINNER 2016 - UNITED NETWORKS GLOBAL WIFI HOTSPOTS
Runners Up 2016:
WINNER 2016 - AIR ASIA VALUE PACK - ALL IN ONE FLIGHT BUNDLES
Runners Up 2016:
WINNER 2016 - AIRASIA BIG FINAL CALL SALE CAMPAIGN
Award Presented by Sol Zia, Westjet Rewards and collected on behalf of AirAsia by Evert de Boer, General Manager Global Business Development Travel, Aimia
Runners Up 2016:
TRAVEL CO-BRANDED CARD - INNOVATION OF THE YEAR
Photo: Fraud-related discussion at a recent Ai event
To discuss cooperation and solutions to Loyalty Fraud, the Loyalty Fraud Prevention Workshop will be held on the afternoon of Wednesday 29th of November in Palm Springs in advance of the 2017 Mega Event. This closed-door discussion group is open to any executive working in a company operating a loyalty program. This session is great for those with a marketing background who would like to know more about how loyalty programs are being breached and defrauded and the implications of these happening.
The objectives of this meeting included to:
• Discuss solutions to reduce loyalty fraud and how they may be applied in each participant's own company
• Equip loyalty programs with up-to-date information to fight loyalty fraud
• Share information on fraud prevention gathered by the Loyalty Fraud Prevention Association
This free registration is for people who wish to attend only the Loyalty Fraud Prevention Workshop on November 29th and not also the Mega Event Conference on November 30th & December 1st. Please do not register here if you are registered for Mega Event or plan to do so. Mega Event participants may register for this session with their conference registration.
Registration & Check-in
Welcome Remarks, Introductions & Overview of Objectives
14:30 - 15:00:
Preventing Account Takeover: Using AI to get ahead of the fraudsters
• Kevin Lee, Trust & Safety Architect, Sift Science
15:00 - 15:30:
Loyalty Fraud Overview & Fraud Survey Results: Latest Insights from the CyberSource Loyalty Fraud Report
• Speaker from CyberSource (Invited)
Coffee Break & Networking
Group Roundtable on Loyalty Fraud Prevention: What defenses can be put in place?
18.00 - 21.00:
Networking Reception (Held Jointly with the Mega Event Conference)