The Event for Co-Brand Card Partnerships - Presentations from 3rd Co-Brand Conference

Date: 22 May 2017 - 24 May 2017    Location: Atlanta, GA, USA    Delegates: 100+

Photo: Networking at Co-Brand 2016 in Philadelphia

Co-Brand 2017 was the third annual event dedicated to best practices for co-branding credit cards and for forging co-branded credit card relationships. The co-brand market is particularly interesting in 2017 with the world's three largest co-brand cards, those of the three largest US airlines, reportedly seeing a major decline in approved applications. Is this a harbinger of things to come for other co-brands? Are the banks' own travel cards to blame? What is the future of co-branded credit cards?

This partnership-driven conference discussed these issues and many more related to co-branding. It also allowed participants to meet industry stakeholders from the retail, travel, and financial services industries responsible for co-branded cards. Scroll down to see the conference agenda and request its presentations using the button below.

To access the presentations from this conference, click on the button above and request the presentations from the "2017 Co-Brand Conference."


Pre-Day- Monday, May 22nd, 2017

7:00pm - 9:00pm:
Welcome Reception sponsored by the Loyalty Fraud Prevention Association

Day 1- Tuesday, May 23rd, 2017

8:00am - 9:00am:
Registration, Breakfast & Networking

9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Marc Berman, CEO & Managing Partner, The Mallett Group & Principal Consultant, Kobie Marketing

9:10am - 9:40am:
Opening Keynote: Seven Deadly Sins Seven Mistakes Preventing Maximum Growth and Loyalty
• Steve Cone, Chief Revenue Officer, American Bar Association 

9:40am - 10:10am:
Findings From the Visa Sponsored Bond Brand Loyalty Study
• Doug Rappoport, VP Global Loyalty & Offers, Visa 
• Rob Daniel, Executive Vice President, Bond Brand Loyalty

10:10am -10:40am:
Coffee Break & Networking

10:40am - 11:40am:
Co-Brands - Are we climbing or descending? How to stay competitive!

• Rob Grady, Industry Consultant

• Scott Resnick, Director of Loyalty Marketing, JetBlue Airways
• Stephanie Metzner-Paul, VP Membership Rewards & Co-Brand, BJ’s Wholesale Club
• Vicky Radke, Senior Director, Amtrak Guest Rewards
• Joe DeNardi, Managing Director, Equity Research, Stifel

11:40am - 12:10pm:
Rebuilding Co-Brands for the Digital-first Millennial Market    
• Aaron Frank, CEO, Final

12:10pm - 12:40pm:
Co-Brand Card Benefits 2.0 – How the competition is stacking up
• Steve Kietz, President, Inte Q
12:40pm - 2:00pm:
Lunch & Networking

2:00pm - 3:00pm:
Panel Discussion: Consultants – Managing co-brands in a challenging environment of regulated interchange and the evolution of card free mobile payments

• Madeleine Anderson, Loyalty Industry Expert (fmr. Senior Loyalty Marketing Executive with British Airways)

• Gail Banchik, Principal, The Arisa Group
• Eric Marks, Payments Practice Leader, West Monroe Partners
• Gary Rezak, Director, Auriemma Consulting Group
• David Woynerowski, Partner, First Annapolis

3:00pm - 3:30pm:
Innovation:  Earning More Rewards on Every Purchase
• Alex Cohen, Founder, Birch Finance

3:30pm - 4:00pm:
Coffee Break & Networking

4:00pm - 5:00pm:
Panel Discussion: Millennial engagement where they stack up in life & co-brands: different views and perspective

• Khary Scott, VP Co-Brand, Capital One

• Guy Cierzan, SVP Client Services, Olson 1 to 1
• Clint Calley, Manager Co-Brand Marketing Southwest Airlines
• Elisabeth Berman, Social Media Consultant & Millennial
• Steve Sickel, CEO, Room Key
• Driss Belmadani, Marketing Partnerships, JetBlue Airways
• Mike Aronow, VP Sales NA, Adara

5:00pm - 5:45pm:
Champagne Toast

6:00pm - 9:00pm:
2nd Annual Offsite Party sponsored by Elite Marketing Group

Day 2- Wednesday, May 24th, 2017

8:30am - 9:30am:
Breakfast & Networking

9:30am - 10:00am:
Keynote: Consumer Watch - How Issuers, Networks and Programs are Doing
• Gary Leff, Author, View from the Wing & Co-Founder, InsideFlyer

10:00am - 10:30am:
New Trends and Implications - MasterCard looks out to 2020
• Andy Pyper, Sr. Vice President Partner & Product Marketing, MasterCard

10:30am - 11:00am:
Coffee Break & Networking

11:00am - 12:00pm:
Closing Panel Discussion - How we are the same and how we are different. The road ahead!

• Michael Pool, Director Loyalty - Latin America, Marriott International

• Justin Ptacnik, Managing Director Partnerships, First Bankcard
• Chris Guido, VP Co-Brand & Private Label Business, TD Bank
• Lisa Kalhans, VP Co-Brand Product Management, American Express
•  Lamont Greene, SVP Co-Brand Marketing, Synchrony Financial
• Matt Massaua, Managing Director, Barclaycard US

12:00pm - 12:15pm:
Closing Remarks & End of Conference
• Marc Berman, CEO, The Mallett Group and Principal Consultant, Kobie Marketing

7:00pm - 8:30pm:
Welcome Reception of the Loyalty Fraud Prevention Conference (Note: This reception, which will open a separate conference focused on loyalty fraud being held in the Marriott Hotel in Buckhead. Co-Brand Conference participants are welcome to join this complimentary session.)

Atlanta Travel Guide:

Want to see what there was to do and see in Atalnta? Checkout this free guide from ArrivalGuides.

Our Event Media Partner:

The BayPay Forum (, a Silicon Valley-based international network composed of over 12,000 payment and commerce executives, entrepreneurs and investors from thousands of different companies, serves as a forum to connect members in identifying and understanding the emerging trends and innovations in the industry.

Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The following companies participated in Co-Brand 2017:
121 Marketing Services Group
American Bar Association
American Express
The Arisa Group
Auriemma Consulting Group
Avis-Budget Group
Bank of America
Birch Finance
BJs Wholesale Inc.
Bloomberg News
Bond Brand Loyalty
Capital One
Club Premier
The Collinson Group
Company Evolution
Delta Air Lines
Elite Marketing Group
Epic Research
First Annapolis Consulting
First National Bank of Omaha
ICF Olson
inte q LLC
Kaligo(dot)com / Kaligo Hotels
Kobie Marketing
The Loyalty Fraud Prevention Association
Loyalty Partner Solutions
The Mallet Group
Miles & More
Montrose Travel Loyalty
Priceline Group
Room Key
Southwest Airlines
Synchrony Financial
TAP Portugal Airlines
TD Bank
United Airlines
Urban FT
Wells Fargo
West Monroe Partners
Wyndham Hotel Group