The Event for Co-Brand Card Partnerships - 3rd Co-Brand Conference

Date: 22 May 2017 - 24 May 2017    Location: Atlanta, GA, USA    Delegates: 100+

Photo: Networking at Co-Brand 2016 in Philadelphia

Co-Brand 2017 is a third annual event dedicated to best practices for co-branding credit cards and for forging co-branded credit card relationships. This partnership-driven conference will bring together industry stakeholders from the retail, travel, and financial services industries responsible for co-branded cards.  It enables business to be done and to discuss the latest trends, best practices, actionable strategies and insights to increase co-brand card revenues. Scroll down to see the agenda.

Register by credit card from $699 USD (merchants/airlines/travel) & $1,149 USD (banks & financial services) through Friday, April 21st. Note: Registration prices $100 additional for payment by check or bank transfer.


Pre-Day- Monday, May 22nd, 2017

7:00pm - 9:00pm:
Welcome Reception

Day 1- Tuesday, May 23rd, 2017

8:00am - 9:00am:
Registration, Breakfast & Networking

9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Marc Berman, CEO & Managing Partner, The Mallett Group & Principal Consultant, Kobie Marketing

9:10am - 9:40am:
Opening Keynote: Seven Deadly Sins - Seven Mistakes Preventing Maximum Growth and Loyalty
• Steve Cone, Chief Revenue Officer, American Bar Association 

9:40am - 10:40am:
Co-brands - Are we climbing or descending? How to stay competitive!

• Rob Grady, Industry Consultant

• Scott Resnick, Director of Loyalty Marketing, JetBlue Airways
• Stephanie Metzner-Paul, VP Membership Rewards & Co-brand, BJ’s Wholesale Club
• Michelle Ewald, Loyalty Marketing, Sun Country Airlines
• Vicky Radke, Senior Director, Amtrak Guest Rewards

10:40am -11:10am:
Coffee Break & Networking

11:10am - 11:40am:
Findings from the Visa sponsored Bond Brand Loyalty Study
• Doug Rappoport, VP Global Loyalty & Offers, Visa 
• Rob Daniel, Executive Vice President, Bond Brand Loyalty

11:40am - 12:10pm:
Rebuilding co-brands for the digital-first millennial market    
• Aaron Frank, CEO, Final

12:10pm - 12:40pm:
Co-brand Card Benefits 2.0 – How the competition is stacking up
• Steve Kietz, President, Inte Q
12:40pm - 2:00pm:
Lunch & Networking

2:00pm - 3:00pm:
Panel Discussion: Consultants- Regulated interchange, mobile wallets, trends and challenges we see

• Madeleine Anderson, Loyalty Industry Expert (fmr. senior Loyalty Marketing Executive with British Airways)

• Gail Banchik, Principal, The Arisa Group
• Eric Marks, Payments Practice Leader, West Monroe Partners
• Gary Rezak, Director, Auriemma Consulting Group
• David Woynerowski, Partner, First Annapolis

3:00pm - 3:30pm:
Innovation:  Earning More Rewards on Every Purchase
• Alex Cohen, Founder, Birch Finance

3:30pm - 4:00pm:
Coffee Break & Networking

4:00pm - 5:00pm:
Panel Discussion: Millennial engagement- where they stack up in life & co-brands: different Views and perspective

• Khary Scott, VP Co-brand, Capital One

• Guy Cierzan, SVP Client Services, Olson 1 to 1
• Clint Calley, Manager Co-brand Marketing Southwest Airlines
• Elisabeth Berman, Social Media Consultant & Millennial
• Steve Sickel, CEO, Room Key
• Driss Belmadani, Marketing Partnerships, JetBlue Airways
• Mike Arono, VP Sales NA, Adara

5:00pm - 5:30pm:
Champagne Toast

6:00pm - 9:00pm:
2nd Annual Offsite Party sponsored by Elite Marketing Group
Join us for Drinks, Food, Networking & Fun! Separate complimentary registration is required for conference participants.

Day 2- Wednesday, May 24th, 2017

8:30am - 9:30am:
Breakfast & Networking

9:30am - 10:00am:
Keynote: Consumer Watch- How Issuers, Networks and Programs are Doing
• Gary Leff, Author, View from the Wing & Co-Founder, InsideFlyer

10:00am - 10:30am:
New Trends and Implications - MasterCard looks out to 2020
• Andy Pyper, VP Co-brand Marketing, MasterCard

10:30am - 11:00am:
Coffee Break & Networking

11:00am - 12:00pm:
Closing Panel Discussion - How we are the same and how we are different. The road ahead!

• Michael Pool, Director Loyalty - Latin America, Marriott International

• Kent Hattery, Managing Director Partnerships, First Bankcard
• Chris Guido, VP Co-brand & Private Label Business, TD Bank
• Lisa Kalhans, VP Co-brand Product Management, American Express
Lamont Greene, SVP Co-Brand Marketing, Synchrony Financial
• Matt Massaua, Managing Director, Barclaycard US

12:00pm - 12:15pm:
Closing Remarks & End of Conference
• Marc Berman, CEO, The Mallett Group and Principal Consultant, Kobie Marketing

7:00pm - 8:30pm:
Welcome Reception of the Loyalty Fraud Prevention Conference (Note: This reception, which will open a separate conference focused on loyalty fraud being held in the Marriott Hotel in Buckhead. Co-Brand Conference participants are welcome to join this complimentary session.)

Our Event Media Partner:

The BayPay Forum (, a Silicon Valley-based international network composed of over 12,000 payment and commerce executives, entrepreneurs and investors from thousands of different companies, serves as a forum to connect members in identifying and understanding the emerging trends and innovations in the industry.

Photo: View of Grand Hyatt Buckhead in Atlanta - venue of this conference

Hotel Venue:
3300 Peachtree Rd NE, Atlanta, GA 30305
Phone: (404) 237-1234

A special group rate of $199 plus tax is available to conference participants using the button below.

Conference Agenda Outline for Booking your Travel:
Monday, May 22nd, 2017: 18:00 Welcome Reception
Tuesday, May 23rd, 2016: 08:00-17:30 Breakfast, Conference Sessions & Networking Event
Tuesday, May 23rd, 2016: 18:00 - 21:00 Offsite Networking sponsored by Elite Marketing Group
Wednesday, May 24th, 2016: 08:00-12:30 Breakfast & Conference Sessions
Thursday, May 25th 2016: Loyalty Fraud Prevention Conference (Note: Separate event in Marriott Buckhead)

Photo: Sleeping room at the Hyatt in Buckhead

Photo: Past Ai conference

Sponsorship Opportunities:

Cocktail Sponsorship: includes signage at cocktail & great exposure on online/printed agendas
$4,999 (Available)

Delegate Giveaway Bags: bags given to delegates at registration containing conference materials
Cost: at cost for production/delivery (Available)

Conference Folders: conference folders to hold the agenda, bearing your logo.
Cost: You supply them plus a $799 branding fee (Available)

Closing Coffee Break Sponsorship: coffee station place-cards with your logo & great exposure on online/printed agendas
Cost: $999 (Available)

Logo on Conference Site: event website logo placement in list of sponsors with hyperlink
Cost: $999 (Available)

Breakfast, Lunch & Coffee Break Sponsorships: coffee/food station place-cards with your logo & great exposure on online/printed agendas
Cost: $1,499 (Available)

One Page Ad in Agenda:
Cost: $1,499 (Available)

Delegate Name Tag Sponsorship: name tags bear only your logo and the conference logo!
Cost: $1,499 (Available)

Podium Plaque: conference podiums will bear your logo front and center!
Cost: $1,499 (Available)

Contact for Sponsorship:
Toll Free (US/Can) 800.557.7091    ext. 2
Outside the US/Can +1 305 328 8598 ext. 2
This email address is being protected from spambots. You need JavaScript enabled to view it.

Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The companies that participated in Co-Brand 2016 were:
Note: 2017 companies coming soon.
AHP Partners
Air France-KLM
Alaska Airlines
All Nippon Airways
American Express
The Arisa Group
Auriemma Consulting Group
Bank of America
Best Western Hotels Group
Boston Consulting Group
Capital One
Card UX
Clear Channel Airports
Collinson Group
Commerce Bank
Cranfield University
CSSI, Inc.
Delta Air Lines
Diners Club
Edgar, Dunn & Company
Elite Marketing Group
Engage People Inc.
Epic Research
Erskin Financial
First Annapolis
Gabriel Investments
Global Payments Inc.
Hilton Hotels & Resorts
Ingenico ePayments
Inte Q Global
JetBlue Airways
Kobie Marketing
LATAM Airlines
Loyalty Partner Solutions
The Mallett Group
Oliver Wyman
Olson 1to1
Patterson Belknap Webb & Tyler LLP
Runway Girl Network
Southwest Airlines
Spirit Airlines
TD Bank
Tuxedo Money Solutions
Union Street Advisors
United Airlines
US Bank
Wyndham Hotel Group