Selling in the Sky

How Can Airlines Grow Ancillary Revenues? Inside their Cabins

Onboard Retail Benchmark Will Change How Airlines View Onboard Retailing, Ancillary Revenues and Selling in the Sky
Presented by GuestLogix and Airline Information

Get your copy now for only $399!

Note: A confirmation email will be sent to you upon payment by credit card. A copy of the Guide in PDF will then be emailed to you within 12 hours.

Onboard Sales Will Power Ancillary Revenue Growth
Over the past few years, airlines have monetized meals, baggage, seat selection and more just to cover fuel and other volatile operating costs, some more successfully than others. The path toward developing a competitive edge – and indeed, for airlines’ survival – now lies in focusing on a complete onboard retail strategy that encompasses everything from traditional duty-free to virtual shopping in the sky and, importantly, embracing the technology and analytics to do so.

The GuestLogix Onboard Retail Benchmark was created to help the airline industry understand the enormous potential of onboard retail generation and to enable more informed decision-making about onboard retailing initiatives, including:

  • Understanding the sales opportunities and key onboard trends through business intelligence derived from analytics
  • Connecting and engaging with passengers throughout the entire journey lifecycle
  • Generating sustainable ancillary revenues by expanding duty-free offerings beyond the basics - to including more “virtual” products and services, including destination-based services.

Selling in the Sky: The Onboard Retail Potential
Onboard retail is a challenging environment: airlines must determine what to sell to customers, understand what sells best based on departure and arrival destination, flight distance, and diversify their onboard product and services selection to match passenger demand accordingly.  On the other hand, “selling in the sky” creates the perfect opportunity for airlines to rebuild brand equity and reignite passenger loyalty by offering products and services that enhance their customers’ experience.

As unbundling approaches its apex, airlines that survive and thrive will be those that seek more predictable, profitable and sustainable revenues by focusing on value-added initiatives to tangibly enhance their passengers’ experience.

With more than eight years of experience in helping airlines develop onboard retailing initiatives, GuestLogix’ Onboard Retail Benchmark is destined to help airlines better understand passenger purchasing behaviors and onboard sales trends, as well as the technology required to grow their onboard operations and monetize the full potential of selling in the sky.

Editorials

  • Ai Editorial: Gearing up for digital transformation – define your “scope” aptly +

    First Published on 23rd June, 2017 Ai Editorial: Digital transformation needs to be understood as the project has an enterprise-wide impact. It becomes imperative to comprehend and finalise the “scope” Read More
  • Ai Editorial: Key to managing co-brands - interchange fees and mobile payments +

    First Published on 22nd June, 2017   Ai Editorial: It is imperative for the industry to assess how to manage co-brands in a challenging enviornment of regulated interchange and the Read More
  • Ai Editorial: What is being done to avoid stealing of payment card data? +

    First Published on 19th June, 2017 Ai Editorial: Protection of payment card data is becoming a vital issue as businesses across various sectors, including travel, are facing such attacks, writes Read More
  • 1
  • 2
  • 3
  • 4
  • 5