Using Digital to get ahead in ancillary & merchandising - Presentations from 2018 Ancillary Merchandising Conference

Date: 09 Apr 2018 - 11 Apr 2018    Location: Edinburgh, Scotland    Delegates: 150+


Photo: Edinburgh, venue of the 12th Ancillary Merchandising Conference

The theme for the 12th Ancillary Merchandising Conference (AMC) was "Getting ahead in the Digital Age." Ancillary revenue and merchandising rescued the profitability of many airlines and travel retailers. Without the likes of baggage fees, margins of 10% and higher would not have been achieved. But, the airlines and travel companies that will get ahead in our new digital age will be the ones which invest both in generating more ancillary revenues and using those profits to deliver a better customer experience. From giving people more reasons to travel, to making the end-to-end journey an experience to remember, this is all made easier by our increasingly digital world. However, many in the travel industry are not well-placed to take advantage of what digital offers. The Ancillary Mechandising Conference helped participants to understand the opportunities in digital– from automated commerce to how to drive people to all of your products and services.

Scroll down to see the hot topics which were covered and the "Agenda in PDF" or request its presentations below.


To access the presentations from this conference, click on the button above and request the presentations from the "2018 Ancillary Merchandising Conference."


2018 Agenda & Hot Topics -
Getting Ahead in the Digital Age



Note: Click on the button above to see the complete conference agenda.

Some of the Hot Topics covered in the 2018 Ancillary Merchandising Conference included:
♦ How Car Hire, Travel Insurance & Hotels - the “big three” - are making a come back as a source of ancillary revenue.
A-commerce – we’ve moved from e-commerce and m-commerce to Automated commerce. How can it add to the customer experience and optimise sales?
♦ Are you offering an end-to-end customer experience – to get people to engage with your brand, are you offering a experience that people can enjoy?  Is the Super PNR the answer?
Level 3 NDC – with many airlines shouting that they are level 3 NDC compliant, what is it and how does it impact their merchandising?
Merchandising in the Travel Agency Channel - is NDC delivering or is it now all about direct connects?
Sustainability & Transparency – great retailers tell a story and make sure their brands connect with their customers.  Is the travel industry doing enough?
Website Design & Optimisation – who is getting their website right for merchandising and ancillaries?
Tech Transformation – digital has been around for years, but the travel industry is still very analogue.  How can you get connected and understand the tech transformation that is underway and use it to deliver better ancillary revenues and merchandising?
Predictive Analytics – Big Data and personalisation are already here. How can you best use them without it becoming too much or “big brother” is watching?
Regulation & GDPR – like it or not, governments around the world are looking at the rules governing digital and moving to regulate. The EU's General Data Protection Regulations (GDPR) will come in to force after the conference for all companies globally and it is just one set of a major shift in the regulatory environment. Are you prepared?
Digital Integration – with many airline and travel systems still being “analogue,” how can you get digital and analogue systems to talk to each other and deliver for your customers?
Getting the back-end logistics right – several airlines in 2017 suffered major computer outages. The back end logistics are not the sexiest of topics, but are key to delivering day in, day out, for customers.  Who’s getting this right and what are the lessons to learn from them?
Facebook, Google, Amazon and Apple – great retailers and already ahead in the digital world – will they decide that 2018 is the year to come after a share of the travel market?
Whisky Tasting - It's Scotland, so we had to enjoy Scotland's "Water of Life!"


 



Photo: Past Airline Information Conference

The following companies participated:

ADARA
Aegean Airlines
affinnity
African Airline Management/ Radixx Systems
Agoda(dot)com
AI
AIG Europe Limited
Air Canada
Air France KLM
Air Transat
Amadeus
American Airlines
ANIXE
Atlantic Airways
Avis-Budget Group
Avios Group
BMI Regional
Brussels Airlines
CarTrawler
Caravelo
CellPoint Mobile
China Southern Airlines
Chubb Travel Insurance
Collison Group
Comtrade
CONZTANZ
CSA Czech Airlines
Datalex
Diggintravel
Digitals Skies Consulting
El AL Israel Airlines
Enterprise Rent-A-Car
Essentialist
Europ Assistance Global
Eurowings
Expedia Affiliate Network
Farelogix
Finnair
FlexFlight
Fusion
GetYourGuide
Gordian Software
Holidays Taxis Group
Hotelbeds Group
IATA
IdeaWorksCompany
INDIGO(dot)gt
Intent Media
iSeatz
Jet2.com & Jet2holidays
Kiwi(dot)com
KLM
LATAM
LFPA (Loyalty Fraud Prevention Association)
LikeWhere
Lufthansa
Lufthnsa Consulting
Napier University
Park Cloud
Paxport
Peakwork AG
Pegasus Airlines
PROS
Qatar Airways
RAD
Raleigh&Drake
Rentalcars connect
SITA
Skyscanner
STRATACONNEX
SunExpress
Swiss
Switchfly
TicketHop
Thomas Cook
ThoughtWorks
Travelaer
Travelcar
Travelport
Triometric
TripAdvisor
TripGift
Turkish Airlines
United Airlines
United Networks
VR Group
Vueling
Widerøe AS
WOW Air
XXL Solutions

 

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