FFP, Ancillary & Co-Brand Conferences - Presentations from 8th Mega Event WorldWide

Date: 29 Nov 2017 - 01 Dec 2017    Location: Palm Springs, CA, USA    Delegates: 400+


Photo: JW Marriott Palm Desert - venue of the 2017 Mega Event

Event Overview & Theme: Mega Event 2017 was held at the JW Marriott Desert near Palm Springs, California. Mega Event was the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It was aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2017 theme was "To Boldy Go."

Mega Event offered three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising Conference & 3) Co-Brand Partnerships Conference, as well as the 2017 Mega Awards sponsored by Avis-Budget Group, recognizing excellence in these areas. Scroll down to see the 2017 conference hot topics and agenda.


To access the presentations from this conference, click on the button above and request the presentations from the "Mega Event 2017" Conference.


8th MEGA EVENT 2017 HOT TOPICS: TO BOLDLY GO?


Accor Hotels decided to have non-Accor brands sold on Accor's own website. Some would call this very bold, but in a fast changing world, are such brave moves and strategies the only way to get ahead? The same old ideas may no longer cut it, if you want to survive and prosper in today's travel market. So, the 8th Mega Event Worldwide challenged attendees to be bold! A few of the hot topics covered included:

Is Loyalty Dead?:  With major programs now nearly all "miles for spend," is this delivering loyalty?
Predictive Analytics: Do you want to get bold with predicting what customers will want or pay for?
Are non airline co-brands a threat or opportunity?: The rise of travel programs from the banks - does this mean more business for the airlines or eating miles from core co-brands?
Creating Retailing Opportunities: Will platforms like IATA NDC allow travel merchants to become true retailers?
Business to Business Loyalty: Are B2B Programs a bold move or are you paying more for exisiting business?
Selling in Path: OTA's bundle and sell better! Should airlines and hotels sell their competitors like Accor?
Data is Key: - 10 items you must do to win the Merchandising wars
Loyalty Fraud & Data Breaches:  This isn't just for IT and Finance. It's about your customers!
Chat Bots and Voice Recognition: Can they deliver loyalty and ancillary revenues?
Frequent Flyer vs. Frequent Buyers: Can you have both? Are airlines and hotels losing to card programs?
Ancillary Revenue Management: American Airlines has thousands of prices for extra leg room seats. Can such personalisaton of Pricing & Revenue Management enhance the bottom-line?
Co-Brands & Big Data: How programs are using co-brand cards to drive spend
Lions' Den: Showcase of new and bold products that have just 5 minutes to sell their idea!




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Photo: Networking at Mega Event 2017 in Palm Desert

Companies registered for 2017 included:

1-2-1 Marketing Service Group 
2Market Limited
@aquila
Access Development
Advitor
Aeroflot
Aeroplan Canada
Aeromexico
Affirm 
Agoda(dot)com
Air Canada
AIG travel 
AIMIA
Air Canada
Airline Information
Airsource Partners
Airbus
Air Transat
AKA Mommy Points/Boarding Area
Alaska Airlines
Allegiant
Allianz Global Assistance
Amadeus
American Airlines
American Direct Marketing Resources
Amtrak
ANA X Incorporated
ANIXE
Ascend Partners LLC
ATPCO
Auriemma Consulting Group 
Avis-Budget Group
AwardWallet
Azul Airlines
Bangkok Airways
Bank of America
Barclays 
Berkshire Hathaway Travel Protection
Blink
BoardingArea(dot)com
Bond Brand Loyalty
Booking(dot)com
Borlas
Bridge the Gap Solutions
Capitol Corridor 
Capital One
Carlson Wagonlit
CarTrawler
Catchit Loyalty
Ceasars Entertainment
CellPoint Mobile
Chameleon Collective
Chase Card Services
Citi
CJ Ignition
Clarus Commerce
Collinson Group
Comarch
Company Evolution
Comtrade Digital Services
Connexions Loyalty
Continuum Commerce
Datalex
Diners Club International 
DX Technology
EL AL Israel Airlines
Elite Marketing Group
Emailage
Engage People
Enterprise Holdings 
Enterprise Ireland
Epic Research
EveryMundo
Expedia
Expedia Affiliate Network
Exclusive Resorts
Fandango Rewards
FanXchange
FFP Investment and Advisory 
Fidelity Investments
Finnair
First Bankcard
Frontier Airlines
FST
Fusion Corporate Partners
Gap 
getaroom(dot)com
Globant
GOL Airlines
Gordian Software
Groupon
Hannifin Loyalty
Hawaiian Airlines
Hertz
Hitlist
Hong Kong Airlines
Hotelbeds Group
IBS
IdeaWorksCompany
IHG (Intercontinental Hotels Group)
INDIGO(dot)gt
Infinite Peripherals 
Insel Air
Intent Media 
Intercontinental Hotels Group
iSeatz
JetBlue Airways
JetBlue Ventures
Jetstar
Jet Privilege (Jet Airways)
JR Technologies
Kaligo
Kenya Airways
Kids First Fund
Kiwi(dot)com
KLM Air France
Kobie Marketing
Korean Air
LATAM
LoungeBuddy
Loyalty Advantage
LoyaltyEdge
Loyalty Fraud Prevention Association (LFPA)
Loyalty Partner Solutions
Loylogic
Lufthansa
LSG Sky Chefs
The Mallett Group
Maritz
MasterCard
Mauve Partnership
Merkle Inc
Miles & More
MGM Resorts
Montrose Travel Loyalty
Norwegian Air Shuttle
NRG
Olson 1 to 1
Omni Air International 
Outside the Box Marketing
Performance Marketing
Plusgrade
Points(dot)com
Priceline Group
Procurement Services
Propco
PriceWaterhouseCoopers
RBC
Rentalcars Connect
Research Now
Rocketmiles
Routehappy
S7 Airlines
Sabre
Sanctifly club
SAS Scandinavian Airlines
Sift Science
SITA
Snaps
Social Party Inc
Sojern
Southwest Airlines
SmartVisit
Spirit Airlines
SriLankan Airlines 
Sterling Payment
STRATACONNEX
STIFEL
Sun Country Airlines
Survey Sampling International
Switchfly
Synapse
Synchrony Financial
Taylor Communications 
TD Bank
Teleflora
The Home Depot
The Mallet Group 
Ticket Jones
TravelCar
Triometric
TripGift
Tripsta
Trustly
TudoAzul
Turkish Airlines
Umapped
United Airlines
United Networks
UpLift
US Bank
Velocity FF-Virgin Australia
Vietnam Airlines
Virgin Atlantic Airways
Visa
Vistana Signature Experiences
Vonality
WestJet Airlines
West Monroe Partners
Westin Vacation Club
The Wise Marketer
XXL Solutions
Zipcar

 

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