The Event for Co-Brand Card Partnerships - Presentations from Co-Brand 2016

Date: 25 May 2016 - 26 May 2016    Location: Philadelphia, PA, USA    Delegates: 100+

Photo: Philadelphia- venue city of the Co-Brand 2016 Conference

STOP THE PRESS: The 2017 Co-Brand Conference will take place in the Grand Hyatt Buckhead in Atlanta from May 23-25, 2017. Block your calendar.

Co-Brand 2016 was the second annual event dedicated to best practices for co-branding credit cards and for forging co-branded credit card relationships. Its theme was "Driving Loyalty and Spend." This partnership-driven conference brought together industry stakeholders from the retail, travel, and financial services industries responsible for co-branded cards to do business and discuss the latest trends, best practices, actionable strategies and insights to increase co-brand revenues. Scroll down to see the agenda. Or, click on the "Sign Up for Conference Presentations" button below to request access to download this conference's presentations.

You can also check out some photos from the Co-Brand 2016 Conference from our Facebook page here.

To obtain the presentations from this event, click on the button above for "Sign up for Conference Presentations" and request those from the "2016 Co-Brand Conference."


Pre-Day- Tuesday, May 24th, 2016

7:00pm - 9:00pm:
Welcome Reception sponsored by Epic Research

Epic provides experience, innovative solutions, and resources to develop, launch, and manage superior marketing programs. Whether tapping into new channels or improving efficiency of existing marketing, we help our consumer, small business, and enterprise clients drive profitable growth. Pay-for-performance; we invest our own capital in every program we develop and profit only when we create value for our clients.

Day 1- Wednesday, May 25th, 2016

8:00 - 9:00am:
Registration, Breakfast & Networking

9:00 - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Marc Berman, CEO, The Mallett Group and Principal Consultant, Kobie Marketing

9:10 - 9:40am:
Opening Keynote: What I See in the Co-Brand World
• Gary Leff, Industry Expert and Author, View from the Wing

9:40 - 10:40am:
Consultants Panel: Product & Financial Challenges in 2016: What we see and what to do

• Rick Rasmussen, Director Loyalty Marketing Affinity Card Programs, Alaska Airlines

• Mohammed Badi PhD, Partner, The Boston Consulting Group
• Gary Rezak, Director, Auriemma Consulting Group
• David Woynerowski, Partner, First Annapolis Consulting
• Steve Fox, Partner, Union Street Advisors
• Gail Banchik, Principal, The Arisa Group

10:40 - 11:10am:
Coffee Break & Networking

11:10 - 11:40am:
Co-Brand Market Insights and Innovation
• Jeff Fincher, Head of Business Development Co-brand Partnerships, Visa

11:40am - 12:10pm:
Our New Product: What it means to JetBlue and what it could mean to you
• Whitnee Hawthorne, Manager Loyalty Partnerships, JetBlue

12:10 - 12:40pm:
Thinking Differently about Partnerships: Focusing on the Customer Experience
• Mike Swartz, VP Co-Brand Partnership, First Bankcard

12:40 - 2:00pm:
Lunch & Networking

2:00 - 3:00pm:
Panel Discussion: Acquisition & Retention– our prescriptions

• Lars Holmquist, SVP Business Development - The Americas, Collinson Group

• Michael Spilman, Business Development Manager, Best Western
• Orlando Rodriguez, Manager Co-brand Credit Cards, Spirit Airlines
• Kayla Bayse, Associate Manager, Co-Brand Marketing, Southwest Airlines
• Scott Resnick, Director Loyalty Marketing, JetBlue
• Frank Reeuwijk, Strategic Manager, Air France-KLM

3:00 - 3:30pm:
Q&A: Technology Update- How innovation is driving spend!

• Guy Cierzan, Senior Vice President, Client Services, Olson 1to1

Participating Companies:
• Don Smith, VP of Business Development, Uplift
• Len Covello, CTO, Engage People
• Steve Kietz, President, Inte Q

3:30 - 4:00pm:
Coffee Break & Networking

4:00 - 4:30pm:
Marketing to Millennials: How to reach the unreachable generation!
• Elisabeth Berman, Marketing & Communications Specialist, CSSI Inc.

4:30 - 5:00pm:
Up in the air and deep in their wallets- Spending power of today’s business travellers
• Kazi Ahmed, Director of Sales, ADARA

5:00 - 5:30pm:
Champagne Toast

6:30 - 9:30pm:
Offsite Networking Event sponsored by Elite Marketing Group

Day 2- Thursday, May 26th, 2016

8:30 - 9:30am:
Breakfast & Networking

9:30 - 10:00am:
Driving Co-Brand Spend
• Clint Calley, Manager - Co-Brand Marketing, Southwest Airlines

10:00 - 10:30am:
Behavioral Economics- How to shape the message for maximum impact
• Dave Andreadakis, VP Loyalty Strategy, Kobie Marketing

10:30 - 11:00am:
Coffee Break & Networking

11.00 - 11:30am:
360° Marketing of a Co-Brand Card: United Airlines MileagePlus Existing Cardmember Strategy
• Suzan Sultan, MileagePlus Loyalty Program & Strategic Partnerships, United Airlines

11:30 - 12:00pm:
Your Balancing Act! Revenue vs. Fraud
• Laurie Gablehouse, Principal Consultant- Travel Payment Strategies, Ingenico ePayments

12:00 - 12:15pm:
Closing Remarks & End of Conference
• Marc Berman, CEO, The Mallett Group and Principal Consultant, Kobie Marketing

Our Event Media Partner:

The BayPay Forum (, a Silicon Valley-based international network composed of over 12,000 payment and commerce executives, entrepreneurs and investors from thousands of different companies, serves as a forum to connect members in identifying and understanding the emerging trends and innovations in the industry.

Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The companies that participated in Co-Brand 2016 were:
AHP Partners
Air France-KLM
Alaska Airlines
All Nippon Airways
American Express
The Arisa Group
Auriemma Consulting Group
Bank of America
Best Western Hotels Group
Boston Consulting Group
Capital One
Card UX
Clear Channel Airports
Collinson Group
Commerce Bank
Cranfield University
CSSI, Inc.
Delta Air Lines
Diners Club
Edgar, Dunn & Company
Elite Marketing Group
Engage People Inc.
Epic Research
Erskin Financial
First Annapolis
Gabriel Investments
Global Payments Inc.
Hilton Hotels & Resorts
Ingenico ePayments
Inte Q Global
JetBlue Airways
Kobie Marketing
LATAM Airlines
Loyalty Partner Solutions
The Mallett Group
Oliver Wyman
Olson 1to1
Patterson Belknap Webb & Tyler LLP
Runway Girl Network
Southwest Airlines
Spirit Airlines
TD Bank
Tuxedo Money Solutions
Union Street Advisors
United Airlines
US Bank
Wyndham Hotel Group