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The Ancillary Revenue Guide 2009
By Jay Sorensen, Ideaworks

Interviews and Edited by Eric Lucas
Published by Ideaworks, Sponsored by ezRez

Once again Airline Information.org is your exclusive source for the industry's first and only comprehensive guide for airline ancillary revenues. Discover the benefits of redefining your cost structure and finding new revenues as best-practice airlines do.

Purchase your copy for only $449
> available as a 8.44MB PDF Download

Purchase and download instructions: Click on the "Buy now" button to purchase guide download. Upon full payment by credit card you will receive a confirmation email with download instructions and access codes.

Ancillary Revenue Guide 2009 - By Jay Sorensen
Interviews and Edited by Eric Lucas
Published by Ideaworks

Jay Sorensen's research and reports have made him the world's leading authority on the ancillary revenue movement. Jay is a veteran management professional with 26 years experience in product, partnership and marketing development. He founded IdeaWorks in 1996, and has provided consulting services to clients in North America, South America, Europe, and the Middle East. His earlier career included 13 years at Midwest Airlines, where he was responsible for marketing, sales, customer service, product development, operations, planning, inancial analysis and budgeting.

Jay speaks at leading travel conferences such as the Low Cost Airlines Congress, Frequent Flier Program Conference (FFP), and the Ancillary Revenue Conference (ARAC). Jay will speak on ancillary revenue, a la carte pricing, and frequent flier program topics at the October 2009 FF/ARAC Mega Event in Los Angeles. He is the author of the Guide to Ancillary Revenue and a la Carte Pricing, which has been purchased by aviation professionals all over the world. This 2nd edition of the Guide provides all new research, analysis, and statistics for 2009.

2009 GUIDE CONTENTS - 145 PAGES

The a la Carte Handbook
- Ancillary Revenue Becomes Chic
- Defining, Standardizing and Filing
- Tasty a la Carte Results and Other Delights
- Successful Airlines Will Focus on These Five Strategies
- This is a Time of Opportunity
- Seeking Ancillary Revenue Nirvana
- Define Your Ancillary Revenue Brand
- Equip Managers with Resources
- Create Consumer Clarity
- Integrate the Selling Message
- Engage Employees as Supporters
- Let’s Close With a Mission Statement

The Worldwide Review of Ancillary Revenue Statistics
- Annual Ranking of Airlines Posting Ancillary Revenue Results
- Europe and Russia
- The Americas
- Asia and the South Pacific
- Middle East and Africa

Building a Better Revenue Aware Airline
- Is Greed Still Good?
- The Need Has Never Been Greater
- More a la Carte Fees Predicted Worldwide
- Food-For-Purchase and Long Distance Travel
- FFP Accrual and Rewards Will Be Tied to Fares
- Moving to a Revenue-Aware Philosophy
- Being Revenue Aware Provides a Bottom Line Boost

How to be Better than Ryanair
- Allegiant Air Has Already Flown Past O’Leary
- All About Allegiant Air
- The Secret: Charge Higher a la Carte Prices
- Sell, Promote, and Remind at AllegiantAir.com
- Exploiting a Unique Travel Niche

United and SAS Use a la Carte Pricing - You Can Too
- A Brief History of No-Frills Competition
- Legacy Airlines Begin to Embrace a la Carte Pricing
- United Opts to Provide Choices and Boost Revenue
- The Opt Brand Benefits from a Comprehensive Promotional Campaign
- Competing for Perks Upsets Elite Fliers
- SAS is Bättre. Or Better as You Say in English
- Economy and Economy Extra Do Face Challenges
- United and SAS – Legacy Airlines Can Learn New Tricks

Lessons Learned from Lodging
- Sometimes the World is Upside Down
- But Ancillary Revenue is Thriving Here
- Customize Your Stay at Travelodge in the UK
- easyHotel is the Chain Inspired by an Airline
- Tune Hotels: 5-Star Sleeping at a 1-Star Price
- Hilton Seeks Ancillary Revenue Worldwide

Tales from the Ancillary Revenue Front
Five Airline Executive Interviews Including:

Azran Osman-Rani
CEO AirAsia X

Tero Taskila
Chief Commercial Officer
airBaltic

Greg Latimer
Managing Director, Brand, Product & Loyalty Marketing
Alaska Airlines

Simon Lilley
Director of Marketing and Ancillary Revenues
Flybe

Maria Cardenal
Head of Ancillaries and Product Development
Vueling Airlines

Ancillary Revenue Guide 2009

Previous issues:

The Ancillary Revenue Guide 2008
By Jay Sorensen, Ideaworks

Interviews and Edited by Eric Lucas
Published by Ideaworks & Airline Information

The original 2008 Ancillary Revenue Guide is also available for sale on AirlineInformation.org. This groundbreaking publication by IdeaWorks is the most comprehensive source of airline ancillary revenue information up to mid-2008.

Purchase your (2008) copy for only $299

> available as a 33MB PDF Download

Purchase and download instructions: Click on the "Buy now" button to purchase guide download. Upon full payment by credit card you will receive a confirmation email with download instructions and access codes.


2008 GUIDE CONTENTS - 147 PAGES
Overview (50 pages) • The Handbook of the Ancillary Revenue Movement • Analysis of Worldwide Airline Activity with Latest Statistics Best Practices (47 pages) • Ryanair - The Godfather of Ancillary Revenue • Allegiant Air - Viva Las Vegas and the King of Ancillary Revenue • JetStar Clicks its Way to Ancillary Revenue • Air Canada Changes the Fare Game with a la Carte Pricing • SkyEurope Realizes a 172% Revenue Increase from its Enhanced Ancillary Revenue Portfolio • Kulula Strikes a Unique Balance as a Low Cost Airline and South Africa’s Largest Online Retailer • Delta Air Lines Takes a Major Approach to Online Sales Executive Interviews (15 pages) • Jan Lundborg, CCO, Air Baltic • Sandra Lindala, Sr. Director, New Revenue Opportunities, Air Canada • Chuck Jensen, General Manager, Delta.com • Barry Biffle, SVP & CMO, Spirit Airlines • Vincenc Marti, Chief Commercial Officer, Vueling • Bobby Healy, Chief Technical Officer, CarTrawler Vendor Guide (35 pages) • Ancillary Revenue Vendor Guide

The Authority on Airline Ancillary Revenue & a-la-Carte Pricing